Packaging
Bel Gusto

Packaging for SOT F&D

The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.

Olha Takhtarova 2021 Professional Silver Press Kit № 123472

Download Press Kit № 123472

Download Press Kit № 123472 Packaging for SOT F&D by Olha Takhtarova to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Bel Gusto by Olha Takhtarova
Bel Gusto by Olha Takhtarova

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Packaging by Olha Takhtarova
Packaging by Olha Takhtarova

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Olha Takhtarova Bel Gusto
Olha Takhtarova Bel Gusto

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Olha Takhtarova Packaging
Olha Takhtarova Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Olha Takhtarova Designer Portrait Photo
Olha Takhtarova Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

SOT F amp DBrand Logo
SOT F amp DBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Design Newswire
Bel Gusto Packaging Press Releases

Explore press materials for Bel Gusto, available in languages such as English.


Press Kit
Bel Gusto Packaging Media Articles

Explore our ready-to-use articles on Bel Gusto, available in multiple languages: Hindi, French, Dutch, Turkish, Arabic (Standard), Spanish, Indonesian, Chinese (Mandarin), English, Korean, Japanese, Russian, Italian, German and Portuguese, for your feature stories.


Unique Properties

Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.

Tags

packaging, pasta, Italy, food

Production Technology

PET film. Сolor CMYK, PANTONE. Selective varnish

Design Challenge

Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.

Project Duration

Ukraine, Kyiv, the project began in September 2019 and ended in May 2020

Operation Flow

To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy. Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.

Research

The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product. Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness. We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.

Inspiration

The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.

Project Overview

Bel Gusto Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Olha Takhtarova.

Olha Takhtarova Designer Portrait Photo Award Logo
Silver Recognition

Olha Takhtarova was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Bel Gusto Packaging.

DesignPRWire
Olha Takhtarova Press Releases

We provide a series of press releases on Olha Takhtarova that journalists and press members can freely incorporate into their narratives. Journalists can access 13 press releases immediately, ready for your use.


Bel Gusto Rebranding: A Fresh Take on Pasta Packaging

Olha Takhtarova's rebranding of Bel Gusto brings a taste of Italy to Ukrainian pasta packaging, combining tradition and innovation.


Olha Takhtarova Designer Portrait Photo
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Step into Olha Takhtarova Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 123472. For a full overview of Olha Takhtarova's accomplishments and media resources, Olha Takhtarova's newsroom is the place to be, offering direct access to a range of materials. You are now viewing Press Kit / Media Showcase 123472 on Bel Gusto. For more details, access Newsroom 257426.

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