Italian Pasta Brand

Packaging for SOTB and D

The designer created a new brand of pasta, able to attract the attention of the main audience and at the same time to interest new customers. The visual style of Chefz Food is characterized by bright, contrasting colors and clear zoning. The design structure adapts easily to different contexts and conveys the brand's personality. The typography emphasizes the benefits of the packaging and key information. In addition, the designer developed a logo that defines the values, voice and character of the brand and ensures its personalization.

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Italian Pasta Brand by Olha Takhtarova

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Packaging by Olha Takhtarova

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Olha Takhtarova Italian Pasta Brand

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Olha Takhtarova Packaging

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Olha Takhtarova Designer Portrait Photo

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SOTB and DBrand Logo

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Italian Pasta Brand Packaging Press Releases

Availability alert: Press releases for Italian Pasta Brand in languages including English.

Italian Pasta Brand Packaging Media Articles

Explore our ready-to-use articles on Italian Pasta Brand, available in multiple languages: German, Arabic (Standard), Indonesian, English, Dutch, Spanish, Italian, Japanese, French, Chinese (Mandarin), Turkish, Korean, Portuguese, Russian and Hindi, for your feature stories.

Unique Properties

The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.

Tags

packaging, pasta, Italy, food packaging

Production Technology

The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.

Design Challenge

Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.

Project Duration

Dubai, UAE the project began in September 2022 and ended in March 2023

Operation Flow

Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.

Research

The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.

Inspiration

The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.

Project Overview

Italian Pasta Brand Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Olha Takhtarova.

Bronze Recognition

Olha Takhtarova was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Italian Pasta Brand Packaging.

Olha Takhtarova Press Releases

Numerous press releases on Olha Takhtarova and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 10 press releases for journalists.

Introducing Chefz Food: A Vibrant Italian Pasta Brand

Olha Takhtarova Unveils Chefz Food, a Colorful and Unique Italian Pasta Packaging Design

Olha Takhtarova Newsroom

Find inspiration and award-winning creativity within the Olha Takhtarova Newsroom.