Darin
Korean Health Food Store for Darin
The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.
Download Press Kit № 92688
Download Press Kit № 92688 Korean Health Food Store for Darin by Hee soo Son to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Darin by Hee soo Son
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Korean Health Food Store by Hee soo Son
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Hee soo Son Darin
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Hee soo Son Korean Health Food Store
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Hee soo Son Designer Portrait Photo
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DarinBrand Logo
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Darin Korean Health Food Store Press Releases
Press resources for Darin are offered in several languages: English.
Darin Korean Health Food Store Translations
Our Darin translations are now available in a wide range of languages: Verpakking Vir Koreaanse Gesondheidskos AF, Paketimi Për Ushqimin Shëndetësor Korean SQ, ለኮሪያ ጤንነት ምግብ AM, عبوات الأطعمة الصحية الكورية AR, Կորեական Առողջապահական Սննդի HY, Koreyalı Sağlamlıq Qidası Üçün Qablaşdırma AZ, Koreako Osasunerako Janariarentzako EU, Ўпакоўка Для Карэйскай Здаровай Ежы BE, কোরিয়ান স্বাস্থ্য খাবারের BN, Ambalaža Za Korejsku Zdravu Hranu BS, Опаковката За Корейска Здравословна Храна BG, ကိုရီးယားကျန်းမာရေးအစားအစာအတွက်ထုပ်ပိုးထုပ်ပိုး MY, Envasos Per A Menjar Sanitari Coreà CA, Kupaka Kwa Chakudya Chamagulu Aku Korea NY, 韩国保健食品 ZH, L'imballaggio Per L'alimentariu Coreanu CO, Ambalaža Za Korejsku Zdravstvenu Hranu HR, Balení Pro Korejskou Zdravou Výživu CS, Emballage Til Koreansk Helsekost DA, Verpakking Voor Koreaanse Gezondheidsvoeding NL, Pakaĵo Por Korea Sanmanĝaĵo EO, Korea Tervisliku Toidu ET, Korealaisen Terveysruoan Pakkaus FI, L'emballage Pour Les Aliments Santé Coréens FR, A Embalaxe De Comida Sanitaria Coreana GL, კორეული ჯანმრთელობისთვის KA, Verpackung Für Koreanische Naturkost DE, Η Συσκευασία Για Κορεατικά Τρόφιμα EL, કોરિયન આરોગ્ય ખોરાક માટેનું પેકેજીંગ GU, Anbalaj Pou Manje Sante Korean HT, Marufi Don Koran Abinci Na Abinci HA, אריזה למזון בריאות קוריאני HE, कोरियाई स्वास्थ्य भोजन के लिए पैकेजिंग HI, A Koreai Egészségügyi Élelmiszerek HU, Kemasan Makanan Kesehatan Korea ID, Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis GA, Nkwakọ Ngwaahịa Maka Nri Nri Korean IG, Umbúðir Fyrir Kóreskan Heilsufæði IS, L'imballaggio Per Il Cibo Salutare Coreano IT, 韓国の健康食品 JA, Bungkus Kanggo Panganan Kesehatan Korea JV, ಕೊರಿಯನ್ ಆರೋಗ್ಯ ಆಹಾರಕ್ಕಾಗಿ KN, Кореялық Денсаулыққа Арналған Тағамдарға Арналған Орау KK, ការវេចខ្ចប់អាហារសុខភាពកូរ៉េ KM, Gupakira Ibiryo Byubuzima Bwa Koreya RW, Корей Ден-Соолукка Пайдалуу Тамак-Аш Үчүн Таңгактоо Кутулоонун KY, 한국 건강 식품 KO, Pakkirina Xwarinên Tenduristî KU, Ad Coreanica Salutis Cibum Packaging LA, Verpackung Fir Koreanesch Gesondheetsiessen LB, ການຫຸ້ມຫໍ່ ສຳ ລັບອາຫານສຸຂະພາບຂອງເກົາຫຼີ LO, Korėjos Sveiko Maisto LT, Korejas Veselības Pārtikas LV, Пакување За Корејска Здравствена Храна MK, Fonosana Ho An'ny Sakafo Ara-Pahasalamana Koreana MG, Pembungkusan Untuk Makanan Kesihatan Korea MS, കൊറിയൻ ആരോഗ്യ ഭക്ഷണത്തിനുള്ള ML, L-Imballaġġ Għal Ikel Tas-Saħħa Korean MT, Tākai Mo Te Kai Hauora Korean MI, कोरियन हेल्थ फूडसाठी पॅकेजिंग MR, Солонгос Эрүүл Мэндийн Хоол Хүнс MN, कोरियाली स्वास्थ्य खानाका लागि प्याकेजि प्याकेजिंगको NE, Emballasje For Koreansk Helsekost NO, କୋରିଆନ୍ ସ୍ୱାସ୍ଥ୍ୟ ଖାଦ୍ୟ ପାଇଁ ପ୍ୟାକେଜିଂ OR, ਕੋਰੀਅਨ ਹੈਲਥ ਫੂਡ ਲਈ ਪੈਕੇਜਿੰਗ PA, بسته بندی مواد غذایی کره ای FA, Opakowanie Dla Koreańskiej Zdrowej Żywności PL, د کوریا د روغتیا خواړو لپاره بسته کول PS, Embalagem Para Alimentos Saudáveis Coreanos PT, Ambalajul Pentru Alimente Coreene De Sănătate RO, Упаковка Для Корейской Здоровой Пищи RU, ڪورين صحت واري کاڌي لاءِ پيڪنگ SD, Afifiina Mo Korea Soifua Maloloina Meaai SM, Амбалажа За Корејску Здраву Храну SR, Tha Pacadh Airson Biadh Slàinte Korean GD, Kurongedza Zvekudya Zvehutano Zvekorea SN, කොරියානු සෞඛ්ය ආහාර සඳහා ඇසුරුම් කිරීම SI, Balenie Pre Kórejské Zdravé Jedlo SK, Embalaža Za Korejsko Zdravo Hrano SL, Baakadaha Cuntada Caafimaadka Koreerka Ah SO, Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea ST, El Envasado Para Alimentos Saludables Coreanos ES, Bungkusan Kanggo Katuangan Kaséhatan Korean SU, Ufungaji Kwa Chakula Cha Afya Cha Kikorea SW, Förpackningar För Koreansk Hälsokost SV, கொரிய சுகாதார உணவுக்கான TA, కొరియన్ ఆరోగ్య ఆహారం TE, Бастабандӣ Барои Ғизои Солимии Корея TG, บรรจุภัณฑ์สำหรับอาหารเพื่อสุขภาพของเกาหลี TH, Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň TK, Ang Packaging Para Sa Korean Na Pagkain Sa Kalusugan TL, Kore Sağlıklı Gıda TR, Корея Сәламәтлек Ризыклары Өчен Төрү TT, كورېيە ساغلاملىق يېمەكلىكلىرىنىڭ UG, Упаковка Для Корейської Здорової Їжі UK, کوریائی صحت کے کھانے کے ل Pack پیکیجنگ UR, Koreyaliklarga Mo'ljallangan Oziq-Ovqat UZ, Bao Bì Cho Thực Phẩm Sức Khỏe Hàn Quốc VI, Pecynnu Ar Gyfer Bwyd Iechyd Corea CY, Ferpakking Foar Koreaansk Sûnens Iten FY, Ukupakishwa Kokutya Kwempilo Yasekorea XH, פּאַקקאַגינג פֿאַר קאָרעיִש געזונט עסנוואַרג YI, Iṣakojọpọ Fun Ounjẹ Ilera Korean YO, Ukufakwa Kokudla Kwempilo Yasekorea ZU, 韓國保健食品 ZY, Ang Pagputos Alang Sa Pagkaon Sa Panglawas Sa Koreano CEB, ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa HAW, Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv HMN, Packaging For Korean Health Food EN, for global reach.
Darin Korean Health Food Store Media Articles
Access our collection of Darin articles, ready for use and offered in languages: Spanish, English, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Italian, German, French, Portuguese, Hindi, Dutch, Japanese, Russian and Indonesian.
Unique Properties
The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Tags
package design, korea, graphic design, pattern, healthcare, branding
Production Technology
Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge
In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Project Duration
The project started in September 2018 in Korea and finished in November 2018
Operation Flow
Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Research
After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration
In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Image Credits
Heesoo Son and Seoyeon Yoon
Project Overview
Darin Korean Health Food Store has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Hee soo Son was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Darin Korean Health Food Store.
Hee soo Son Press Releases
Discover Hee soo Son's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.
Darin: Redefining Korean Health Food Packaging for the Modern Consumer
Hee soo Son's award-winning project, Darin, reimagines traditional Korean health food packaging to appeal to a younger demographic, promoting vitality and health.
Hee soo Son Newsroom
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