Lovely Xinjiang

Restaurant for Decelent

"Lovely Xinjiang" is the largest Xinjiang restaurant in China, At the same time, it shoulders the responsibility of "showing Xinjiang to the world". The designer's inspiration comes from the tiling process of the local Uygur building surface. Following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various figures. These spliced squares represent Xinjiang's diverse culture, and also show Xinjiang's inclusiveness and openness to the world. Today, these cultures are reconnecting the world through the new silk road.

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Lovely Xinjiang by Jie Yang

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Restaurant by Jie Yang

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Jie Yang Lovely Xinjiang

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Jie Yang Restaurant

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Lovely Xinjiang Restaurant Press Releases

Press releases tailored for Lovely Xinjiang are available in the languages: English.

Lovely Xinjiang Restaurant Media Articles

Leverage our ready-to-publish articles on Lovely Xinjiang, offered in a range of languages: Spanish, English, Italian, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Indonesian, Dutch, Japanese, Russian and Hindi.

Unique Properties

The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.

Tags

Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration

Production Technology

After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.

Design Challenge

The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.

Project Duration

The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.

Operation Flow

In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.

Research

Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.

Inspiration

Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.

Project Overview

Lovely Xinjiang Restaurant has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Jie Yang.

Iron Recognition

Jie Yang was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Lovely Xinjiang Restaurant .

Jie Yang Press Releases

Attention press members and journalists: We offer a collection of press releases on Jie Yang and their notable work, available for your unrestricted use. 5 press releases are now available for immediate access by journalists.

Introducing "Lovely Xinjiang" - A Cultural Marvel in Xinjiang Restaurant Design

Award-winning designer Jie Yang unveils the largest Xinjiang restaurant in China, "Lovely Xinjiang," a stunning testament to cultural integration and inclusivity.

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