Alpine Sprout
Green Tea Packaging for Decelent
This case is a new package of alpine green tea. Tea grows on cliffs and is very difficult to pick. In order to highlight its value and the hardships of tea pickers, the designer draws a vivid scene of picking and transporting tea with a few strokes of Chinese Calligraphy: the figure of Chinese character mountain shows the precipitous growth environment of tea and the merchant team trekking on the ancient tea horse road. The hard broken line on the side of the box symbolizes the rugged mountain road and expresses the hard won products and praise to the working people.
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Alpine Sprout by Jie Yang
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Green Tea Packaging by Jie Yang
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Jie Yang Alpine Sprout
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Jie Yang Green Tea Packaging
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Alpine Sprout Green Tea Packaging Press Releases
Press resources for Alpine Sprout are offered in several languages: English.
Alpine Sprout Green Tea Packaging Media Articles
Leverage our ready-to-publish articles on Alpine Sprout, offered in a range of languages: Indonesian, Dutch, Portuguese, Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, French, English and Spanish.
Unique Properties
This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Tags
Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Production Technology
Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Design Challenge
1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color. 2.Finally, the problem is solved by repeated printing.
Project Duration
The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Operation Flow
Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Research
This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiration
Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Project Overview
Alpine Sprout Green Tea Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jie Yang.
Bronze Recognition
Jie Yang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Alpine Sprout Green Tea Packaging.
Jie Yang Press Releases
Media members, dive into our press releases on Jie Yang's work, ready for you to use and enhance your journalistic content. Available now: 5 press releases ready for immediate access by journalists.
Introducing Alpine Sprout: A Unique Green Tea Packaging Design by Jie Yang
Jie Yang's Innovative Design Showcases the Scenic Beauty and Cultural Significance of Alpine Green Tea
Jie Yang Newsroom
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