Blessing Gifts
Blessing Envelope for China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP
This is a Chinese New Year red envelope cover design. There is an animal with the shape of a monkey and its face like a white cloud. The white cloud is a brand cartoon of an environmental protection public welfare brand. Monkey Sai Lei is a colloquial Cantonese expression for "very strong". The monkey in Monkey Sai Lei is the animal, the Chinese zodiac animal for 2016. The monkey and the white cloud were combined to send New Year's greetings to people and share the eco-friendly life.
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Blessing Gifts by Weiquan Long
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Blessing Envelope by Weiquan Long
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Weiquan Long Blessing Gifts
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Weiquan Long Blessing Envelope
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China 039 s Guangdong province environmental protection publicity and education center The brand of YEAH EPBrand Logo
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Blessing Gifts Blessing Envelope Press Releases
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Blessing Gifts Blessing Envelope Media Articles
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Unique Properties
"YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Tags
Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology
Green paper
Design Challenge
Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Project Duration
January 2016 guangzhou, China
Operation Flow
The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Research
Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration
New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Overview
Blessing Gifts Blessing Envelope has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Weiquan Long.
Iron Recognition
Weiquan Long was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Blessing Gifts Blessing Envelope.
Weiquan Long Press Releases
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Blessing Gifts: Innovative and Eco-Friendly Chinese New Year Envelope Design
Introducing the Blessing Envelope by Weiquan Long, a Unique and Environmentally Conscious Packaging Design
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