Project Yellow
Brand Promotion for Hubei University of Technology
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.
Download Press Kit № 98980
Download Press Kit № 98980 Brand Promotion for Hubei University of Technology by Yu Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Project Yellow by Yu Chen
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Brand Promotion by Yu Chen
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Yu Chen Project Yellow
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Yu Chen Brand Promotion
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Yu Chen Designer Portrait Photo
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Project Yellow Brand Promotion Press Releases
For Project Yellow, we offer press releases in multiple languages, including: English.
Project Yellow Brand Promotion Translations
Excited to make Project Yellow accessible in many languages through our translations: Brand Promotion EN, Handelsmerkpromosie AF, Promovimi I Markës SQ, የንግድ ምልክት ማስተዋወቅ AM, الترويج للعلامة التجارية AR, Ապրանքանիշի Առաջխաղացումը HY, Marka Tanıtımı AZ, Markaren Promozioa EU, Прасоўванне Брэнда BE, ব্র্যান্ড প্রচার BN, Promocija Marke BS, Промоцията На Марката BG, အမှတ်တံဆိပ်မြှင့်တင်ရေး MY, La Promoció De Marca CA, Kutsatsa NY, 品牌推广 ZH, A Prumuzione Di Marca CO, Promocija Marke HR, Propagace Značky CS, Brand Promotion DA, Merkpromotie NL, Marko-Promocio EO, Brändi Reklaam ET, Tuotemerkin Edistäminen FI, La Promotion De La Marque FR, A Promoción De Marca GL, ბრენდის პოპულარიზაცია KA, Markenwerbung DE, Η Προώθηση Της Μάρκας EL, બ્રાન્ડ પ્રમોશન GU, Mak Pwomosyon HT, Ingantawa Alama HA, קידום מותג HE, ब्रांड प्रचार HI, A Márka Promóciója HU, Promosi Merek ID, Cur Chun Cinn An Bhranda GA, Nkwado Ahia IG, Kynning Á Vörumerki IS, La Promozione Del Marchio IT, ブランドプロモーション JA, Promosi Merek JV, ಬ್ರಾಂಡ್ ಪ್ರಚಾರವು KN, Брендті Жылжыту KK, ការផ្សព្វផ្សាយម៉ាក KM, Kuzamura Ibicuruzwa RW, Брендди Жарнамалоо KY, 브랜드 홍보 KO, Pêşvebirina Brand KU, Notam Promotionem LA, Mark Promotioun LB, ໂປໂມຊັ່ນຍີ່ຫໍ້ LO, Prekės Ženklo Reklama LT, Zīmola Reklamēšana LV, Промоција На Брендот MK, Ny Fampiroboroboana Marika MG, Promosi Jenama MS, ബ്രാൻഡ് പ്രമോഷൻ ML, Il-Promozzjoni Tad-Ditta MT, Whakatairanga Te Waitohu MI, ब्रँड प्रमोशन MR, Брэнд Сурталчилгаа MN, ब्रान्ड प्रमोशन NE, Markedsføring NO, ବ୍ରାଣ୍ଡ ପ୍ରୋତ୍ସାହନ OR, ਬ੍ਰਾਂਡ ਪ੍ਰਮੋਸ਼ਨ PA, تبلیغ برند FA, Promocja Marki PL, د نښو وده PS, A Promoção Da Marca PT, Promovarea Mărcii RO, Продвижение Бренда RU, برانڊ جي واڌاري SD, Faalauiloa Ituaiga SM, Промоција Бренда SR, Tha Adhartachadh Branda GD, Kusimudzira SN, වෙළඳ නාම ප්රවර්ධනය SI, Propagácia Značky SK, Promocija Blagovne Znamke SL, Kor U Qaadida Sumaddu SO, Papatso Ea Brand ST, La Promoción De Marca ES, Promosi Merek SU, Kukuza Bidhaa SW, Marknadsföring Av Varumärken SV, பிராண்ட் பதவி உயர்வு TA, బ్రాండ్ ప్రమోషన్ TE, Пешбурди Бренд TG, การส่งเสริมแบรนด์ TH, Markany Mahabatlandyrmak TK, Ang Promosyon Ng Tatak TL, Marka Tanıtımı TR, Брендны Пропагандалау TT, ماركىنى تەشۋىق UG, Просування Бренду UK, برانڈ پروموشن UR, Brendni Reklama Qilish UZ, Quảng Bá Thương Hiệu VI, Mae Hyrwyddo Brand CY, Promoasje Fan Merken FY, Ukukhuthaza Uphawu XH, סאָרט העכערונג YI, Igbega Brand YO, Ukukhushulwa Komkhiqizo ZU, 品牌推廣 ZY, Ang Promo Sa Tatak CEB, ʻo Ka Hoʻolaha Kau Inoa HAW, Kev Nce Qib Kev Lag Luam HMN.
Project Yellow Brand Promotion Media Articles
We provide articles ready for publication on Project Yellow, offered in several languages: Korean, Hindi, Japanese, Russian, Arabic (Standard), Indonesian, French, Portuguese, Dutch, Italian, German, Turkish, Chinese (Mandarin), English and Spanish.
Unique Properties
The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Tags
Yellow, IP, Creative, Visual, Media
Production Technology
Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge
I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Project Duration
The project began in September 2019 and was completed in January 2020.
Operation Flow
Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Research
Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Image Credits
Yu Chen
Project Overview
Project Yellow Brand Promotion has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Yu Chen was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Project Yellow Brand Promotion .
Yu Chen Press Releases
Discover Yu Chen's journey through our press releases, available for all press members and journalists to use without restrictions. 4 press releases are now available for immediate access by journalists.
Project Yellow: Unveiling the Visual Concept of Everything is Yellow
Yu Chen's Project Yellow is a comprehensive art project that constructs the visual concept of Everything is Yellow, featuring large outdoor displays and a series of cultural and creative derivatives.
Yu Chen Newsroom
Step into Yu Chen Newsroom for a showcase of exemplary design and recognized projects.
