Bomapp

Brand Identity Design for Bomapp

Bomapp brand name is a combination of “boheom (insurance in the Korean language) and “MAP”. Symbol, motif graphics, and overall design convey the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect the golden ratio. Designers used mathematically accurate designs to convey the image of trust and professionalism, which are the core value of the insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.

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Bomapp by Bomapp

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Brand Identity Design by Bomapp

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Bomapp Bomapp

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Bomapp Brand Identity Design

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BomappBrand Logo

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Bomapp Corporate Logo

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Bomapp Brand Identity Design Press Releases

Our Bomapp press releases are ready in languages: English, for your convenience.

Bomapp Brand Identity Design Media Articles

Leverage our ready-to-publish articles on Bomapp, offered in a range of languages: Korean, German, French, Portuguese, Japanese, Russian, Hindi, Italian, Indonesian, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), English and Spanish.

Unique Properties

Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”. Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio. We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.

Tags

Bomapp , insurance, finance, branding

Production Technology

Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.

Design Challenge

Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.

Project Duration

10.01.2019 - 09.04.2020 / Seoul, Korea

Operation Flow

Bomapp logo implies the brand's design concept and core value. The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.

Research

Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.

Inspiration

Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience. By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies. Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half. As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with

Project Overview

Bomapp Brand Identity Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Bomapp.

Bronze Recognition

Bomapp was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Bomapp Brand Identity Design.

Bomapp Press Releases

Media members, dive into our press releases on Bomapp's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 1 press releases for all journalists.

Introducing Bomapp: Revolutionizing the Insurance Market with Innovative Brand Identity Design

Bomapp, an insurtech startup, unveils its groundbreaking brand identity design, aiming to rebuild consumer trust and convenience in the insurance market.

Bomapp Newsroom

Dive into Bomapp Newsroom to explore celebrated designs and projects.