Brand Identity Design
Bomapp

Brand Identity Design for Bomapp

Bomapp brand name is a combination of “boheom (insurance in the Korean language) and “MAP”. Symbol, motif graphics, and overall design convey the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect the golden ratio. Designers used mathematically accurate designs to convey the image of trust and professionalism, which are the core value of the insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.

Bomapp 2020 Startup Bronze Press Kit № 99409

Download Press Kit № 99409

Download Press Kit № 99409 Brand Identity Design for Bomapp by Bomapp to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Bomapp by Bomapp
Bomapp by Bomapp

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Brand Identity Design by Bomapp
Brand Identity Design by Bomapp

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Bomapp Bomapp
Bomapp Bomapp

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

Bomapp Brand Identity Design
Bomapp Brand Identity Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

BomappBrand Logo
BomappBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Bomapp Corporate Logo
Bomapp Corporate Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Design Newswire
Bomapp Brand Identity Design Press Releases

Press releases tailored for Bomapp are available in the languages: English.


Press Kit
Bomapp Brand Identity Design Media Articles

For immediate use: Bomapp articles, available in languages such as Korean, German, French, Portuguese, Japanese, Russian, Hindi, Italian, Indonesian, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), English and Spanish, to enrich your content.


Unique Properties

Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”. Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio. We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.

Tags

Bomapp , insurance, finance, branding

Production Technology

Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.

Design Challenge

Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.

Project Duration

10.01.2019 - 09.04.2020 / Seoul, Korea

Operation Flow

Bomapp logo implies the brand's design concept and core value. The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.

Research

Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.

Inspiration

Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience. By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies. Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half. As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with

Project Overview

Bomapp Brand Identity Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Bomapp.

 Award Logo
Bronze Recognition

Bomapp was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Bomapp Brand Identity Design.

DesignPRWire
Bomapp Press Releases

Media members, dive into our press releases on Bomapp's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 1 press releases for all journalists.


Introducing Bomapp: Revolutionizing the Insurance Market with Innovative Brand Identity Design

Bomapp, an insurtech startup, unveils its groundbreaking brand identity design, aiming to rebuild consumer trust and convenience in the insurance market.


Newsroom
Bomapp Newsroom

Access Bomapp Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 99409. Dive into Bomapp's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. Currently viewing: Press Kit / Media Showcase 99409 for Bomapp. For extended content, visit Newsroom 259066.

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