Brand Identity Design
Yonghe

Brand Identity Design for Yonghe Medical

Yonghe Hair Transplant, a hair implant hospital brand in China, has been familiar among consumers for the past 18 years. However, the ageing of the brand, similarity with competitors, and lack of memory points have become issues for development. To address this challenge, the project redesigned the brand symbol and image, incorporating keywords of medicine and aesthetics. It also aimed to activate the style of technological sense pursued by the brand and consolidate its position in the industry with its visual system.

Jan Creation Boutique Co.Ltd 2024 Agency Bronze Press Kit № 157156

Download Press Kit № 157156

Download Press Kit № 157156 Brand Identity Design for Yonghe Medical by Jan Creation Boutique Co.Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Yonghe by Jan Creation Boutique Co Ltd
Yonghe by Jan Creation Boutique Co Ltd

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Brand Identity Design by Jan Creation Boutique Co Ltd
Brand Identity Design by Jan Creation Boutique Co Ltd

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Jan Creation Boutique Co Ltd Yonghe
Jan Creation Boutique Co Ltd Yonghe

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Jan Creation Boutique Co Ltd Brand Identity Design
Jan Creation Boutique Co Ltd Brand Identity Design

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Yonghe MedicalBrand Logo
Yonghe MedicalBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Yonghe Brand Identity Design Press Releases

Press releases tailored for Yonghe are available in the languages: English.


Press Kit
Yonghe Brand Identity Design Media Articles

For immediate use: Yonghe articles, available in languages such as Korean, Indonesian, English, Spanish, Dutch, German, Portuguese, Italian, Japanese, French, Chinese (Mandarin), Russian, Arabic (Standard), Turkish and Hindi, to enrich your content.


Unique Properties

Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.

Tags

Brand identity design, VI design, logo design, brand identification, hair medical brand

Production Technology

The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.

Design Challenge

The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.

Project Duration

The project was developed in Beijing in October 2022 and officially released in April 2023.

Operation Flow

The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.

Research

The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.

Inspiration

The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.

Project Overview

Yonghe Brand Identity Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jan Creation Boutique Co.Ltd.

 Award Logo
Bronze Recognition

Jan Creation Boutique Co.Ltd was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Yonghe Brand Identity Design.

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Jan Creation Boutique Co.Ltd Press Releases

For journalists seeking engaging content: Explore our press releases featuring Jan Creation Boutique Co.Ltd's work, freely available for incorporation into your stories. Journalists can access 1 press releases immediately, ready for your use.


Yonghe Brand Identity Design Unveiled by Jan Creation Boutique Co.Ltd

Jan Creation Boutique Co.Ltd introduces the new brand identity design for Yonghe, a hair medical brand, inspired by the Chinese character "He" and the future of medicine, officially released in April 2023 in Beijing.


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