Wu
gift packaging for 7654321 Studio
The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness”.
Download Press Kit № 99598
Download Press Kit № 99598 gift packaging for 7654321 Studio by 7654321 Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Wu by 7654321 Studio
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7654321 Studio Interview
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Wu gift packaging Press Releases
Press resources for Wu are offered in several languages: English.
Wu gift packaging Media Articles
We provide articles ready for publication on Wu, offered in several languages: English, Spanish, Italian, German, French, Portuguese, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, Dutch, Chinese (Mandarin), Japanese and Russian.
Unique Properties
The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Tags
Wu, gift packaging
Production Technology
brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge
The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Project Duration
The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow
Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Research
Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration
"Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Image Credits
Image #1: Photographer Hello小方, 2019. Image #2: Photographer Hello小方, 2019. Image #3: Photographer Hello小方, 2019. Image #4: Photographer Hello小方, 2019. Image #5: Photographer Hello小方, 2019.
Project Overview
Wu gift packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
7654321 Studio was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Wu gift packaging.
7654321 Studio Press Releases
Our press releases on 7654321 Studio and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 2 press releases for journalists.
7654321 Studio Unveils Wu Gift Packaging Design Inspired by Ancient Chinese Culture
7654321 Studio introduces the Wu gift packaging design, drawing inspiration from the ancient "Wei Wu Zhi Zu" coins, reflecting the simple aspirations of the Han Dynasty.
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