gift packaging
Wu

gift packaging for 7654321 Studio

The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness”.

7654321 Studio 2020 Agency Silver Press Kit № 99598

Download Press Kit № 99598

Download Press Kit № 99598 gift packaging for 7654321 Studio by 7654321 Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Wu  by 7654321 Studio
Wu by 7654321 Studio

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

gift packaging by 7654321 Studio
gift packaging by 7654321 Studio

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

7654321 Studio Wu
7654321 Studio Wu

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

7654321 Studio gift packaging
7654321 Studio gift packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

7654321 Studio Design Team Photo
7654321 Studio Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

7654321 StudioBrand Logo
7654321 StudioBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

7654321 Studio Corporate Logo
7654321 Studio Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Design Interviews
7654321 Studio Interview

Press Access: An insightful interview with 7654321 Studio, estimated at 598 words, is now available for use in your stories free of charge. Download access provided. Access 7654321 Studio Interview Now.


Design Newswire
Wu gift packaging Press Releases

Explore press materials for Wu, available in languages such as English.


Press Kit
Wu gift packaging Media Articles

Explore our ready-to-use articles on Wu, available in multiple languages: English, Spanish, Italian, German, French, Portuguese, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, Dutch, Chinese (Mandarin), Japanese and Russian, for your feature stories.


Unique Properties

The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.

Tags

Wu, gift packaging

Production Technology

brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g

Design Challenge

The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.

Project Duration

The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.

Operation Flow

Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.

Research

Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.

Inspiration

"Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.

Image Credits

Image #1: Photographer Hello小方, 2019. Image #2: Photographer Hello小方, 2019. Image #3: Photographer Hello小方, 2019. Image #4: Photographer Hello小方, 2019. Image #5: Photographer Hello小方, 2019.

Project Overview

Wu gift packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

7654321 Studio Design Team Photo Award Logo
Silver Recognition

7654321 Studio was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Wu gift packaging.

DesignPRWire
7654321 Studio Press Releases

We provide a series of press releases on 7654321 Studio that journalists and press members can freely incorporate into their narratives. Journalists, gain instant access to 2 press releases today.


7654321 Studio Unveils Wu Gift Packaging Design Inspired by Ancient Chinese Culture

7654321 Studio introduces the Wu gift packaging design, drawing inspiration from the ancient "Wei Wu Zhi Zu" coins, reflecting the simple aspirations of the Han Dynasty.


7654321 Studio Design Team Photo
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