Tea
DouChaSai

Tea for 7654321 Studio

A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu".

7654321 Studio 2020 Agency Bronze Press Kit № 98146

Download Press Kit № 98146

Download Press Kit № 98146 Tea for 7654321 Studio by 7654321 Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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DouChaSai by 7654321 Studio
DouChaSai by 7654321 Studio

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Tea by 7654321 Studio
Tea by 7654321 Studio

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

7654321 Studio DouChaSai
7654321 Studio DouChaSai

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

7654321 Studio Tea
7654321 Studio Tea

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

7654321 Studio Design Team Photo
7654321 Studio Design Team Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

7654321 StudioBrand Logo
7654321 StudioBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

7654321 Studio Corporate Logo
7654321 Studio Corporate Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Design Interviews
7654321 Studio Interview

Enhance Your Reporting: Use our interview with 7654321 Studio, about 496 words long, in your articles at no extra cost. Immediate download available. Access 7654321 Studio Interview Now.


Design Newswire
DouChaSai Tea Press Releases

For DouChaSai, we offer press releases in multiple languages, including: English.


Press Kit
DouChaSai Tea Media Articles

Access our collection of DouChaSai articles, ready for use and offered in languages: Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Italian, Dutch, Chinese (Mandarin), Korean, German, French, Portuguese, Hindi, Spanish and English.


Unique Properties

A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.

Tags

Tea, Tea Competition

Production Technology

Special paper, screen spot color printing, bronzing, transfer metal stickers

Design Challenge

Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

Project Duration

The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.

Operation Flow

Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.

Research

Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful. Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

Inspiration

According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.

Project Overview

DouChaSai Tea has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit 7654321 Studio.

7654321 Studio Design Team Photo Award Logo
Bronze Recognition

7654321 Studio was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work DouChaSai Tea.

DesignPRWire
7654321 Studio Press Releases

Media members, dive into our press releases on 7654321 Studio's work, ready for you to use and enhance your journalistic content. Journalists can access 2 press releases immediately, ready for your use.


Introducing DouChaSai: A Unique Tea Packaging Design Inspired by Chinese Calligraphy

7654321 Studio Unveils DouChaSai, a Packaging Design Inspired by the Ancient Chinese Tea Competition


7654321 Studio Design Team Photo
7654321 Studio Newsroom

Access 7654321 Studio Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 98146. Discover everything 7654321 Studio has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are exploring Press Kit / Media Showcase 98146 for DouChaSai. More resources can be found in Newsroom 269240.

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