Tea
DouChaSai

Tea for 7654321 Studio

A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu".

7654321 Studio 2020 Agency Bronze Press Kit № 98146

Download Press Kit № 98146

Download Press Kit № 98146 Tea for 7654321 Studio by 7654321 Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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DouChaSai by 7654321 Studio
DouChaSai by 7654321 Studio

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Tea by 7654321 Studio
Tea by 7654321 Studio

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

7654321 Studio DouChaSai
7654321 Studio DouChaSai

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

7654321 Studio Tea
7654321 Studio Tea

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

7654321 Studio Design Team Photo
7654321 Studio Design Team Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

7654321 StudioBrand Logo
7654321 StudioBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

7654321 Studio Corporate Logo
7654321 Studio Corporate Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Design Interviews
7654321 Studio Interview

Journalist Exclusive: A detailed interview with 7654321 Studio, around 496 words, is ready for you to use in your coverage, free of charge. Access it today. Access 7654321 Studio Interview Now.


Design Newswire
DouChaSai Tea Press Releases

For DouChaSai, we offer press releases in multiple languages, including: English.


Press Kit
DouChaSai Tea Media Articles

Ready-to-feature articles on DouChaSai are available in these languages: Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Italian, Dutch, Chinese (Mandarin), Korean, German, French, Portuguese, Hindi, Spanish and English, for your convenience.


Unique Properties

A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.

Tags

Tea, Tea Competition

Production Technology

Special paper, screen spot color printing, bronzing, transfer metal stickers

Design Challenge

Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

Project Duration

The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.

Operation Flow

Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.

Research

Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful. Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

Inspiration

According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.

Project Overview

DouChaSai Tea has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit 7654321 Studio.

7654321 Studio Design Team Photo Award Logo
Bronze Recognition

7654321 Studio was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work DouChaSai Tea.

DesignPRWire
7654321 Studio Press Releases

Journalists and media members can enrich their content with our press releases on 7654321 Studio, available for free use. Unlock 2 press releases now, directly accessible to journalists.


Introducing DouChaSai: A Unique Tea Packaging Design Inspired by Chinese Calligraphy

7654321 Studio Unveils DouChaSai, a Packaging Design Inspired by the Ancient Chinese Tea Competition


7654321 Studio Design Team Photo
7654321 Studio Newsroom

Unlock a treasure trove of award-winning designs by accessing 7654321 Studio Newsroom.

You are currently viewing Media Showcase № 98146. Explore 7654321 Studio's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing the Media Showcase 98146 for DouChaSai. You will find further content in Newsroom 269240.

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