Fenjiu

Liquor for FEN JIU GROUP

Fenjiu bottle is unique and has a personality, packaging pays equal attention to traditional culture and modern design to make the product stand out among the same type of products. Zhang Zhipeng sublimates the time-honored traditional culture of China, evolves traditional window flowers, and adds new Chinese creative techniques to make the packaging more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.

Download Press Kit № 100408

Download Press Kit № 100408 Liquor for FEN JIU GROUP by Zhipeng Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Fenjiu by Zhipeng Zhang

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Liquor by Zhipeng Zhang

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Zhipeng Zhang Fenjiu

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Zhipeng Zhang Liquor

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FEN JIU GROUPBrand Logo

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Fenjiu Liquor Press Releases

Press releases tailored for Fenjiu are available in the languages: English.

Fenjiu Liquor Media Articles

Explore our ready-to-use articles on Fenjiu, available in multiple languages: English, Spanish, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, Dutch, Hindi, French, Italian, Chinese (Mandarin), German and Portuguese, for your feature stories.

Unique Properties

"Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.

Tags

Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower

Production Technology

We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.

Design Challenge

When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.

Project Duration

The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019

Operation Flow

We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.

Research

This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.

Inspiration

Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.

Image Credits

Zhang Zhipeng

Project Overview

Fenjiu Liquor has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Zhipeng Zhang was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Fenjiu Liquor.

Zhipeng Zhang Press Releases

Discover Zhipeng Zhang's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 2 press releases for journalists.

Introducing Fenjiu: A Unique Liquor Design by Zhipeng Zhang

Zhipeng Zhang's Fenjiu Design: A Fusion of Tradition and Modernity

Zhipeng Zhang Newsroom

Explore Zhipeng Zhang Newsroom to uncover award-winning design projects and more.