Chu Cellar
Liquor for Shenzhen everbright creative packaging design co. LTD
This design intuitively shows the Chinese Chu culture and interprets the brand appeal. Luxury bottle shape combined with unique box let people enjoy the cultural atmosphere of Chu thousand years ago. The concave and convex lines on the bottle reduce the chance of slipping and enhance the user experience. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time.
Download Press Kit № 100741
Download Press Kit № 100741 Liquor for Shenzhen everbright creative packaging design co. LTD by Yong Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yellow Crane Tower by Yong Wu
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Liquor by Yong Wu
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Yong Wu Yellow Crane Tower
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Yong Wu Liquor
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Shenzhen everbright creative packaging design co LTDBrand Logo
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Chu Cellar Liquor Press Releases
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Chu Cellar Liquor Media Articles
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Unique Properties
Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Tags
Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology
The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge
We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Project Duration
The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow
This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Research
Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration
Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Overview
Chu Cellar Liquor has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Yong Wu.
Bronze Recognition
Yong Wu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Chu Cellar Liquor.
Yong Wu Press Releases
Journalists and media members can enrich their content with our press releases on Yong Wu, available for free use. Journalists can access 1 press releases immediately, ready for your use.
Chu Cellar Design Reflects Chinese Chu Culture in Yellow Crane Tower Liquor Packaging
Yong Wu's Chu Cellar design for Yellow Crane Tower liquor packaging captures the essence of Chu culture, combining history, art, and functionality in a unique way. The design, inspired by chime bells, offers a visual and cultural experience, reflecting the historical background of the product.
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