Liquor
Chu Cellar

Liquor for Shenzhen everbright creative packaging design co. LTD

This design intuitively shows the Chinese Chu culture and interprets the brand appeal. Luxury bottle shape combined with unique box let people enjoy the cultural atmosphere of Chu thousand years ago. The concave and convex lines on the bottle reduce the chance of slipping and enhance the user experience. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time.

Yong Wu 2020 Professional Bronze Press Kit № 100741

Download Press Kit № 100741

Download Press Kit № 100741 Liquor for Shenzhen everbright creative packaging design co. LTD by Yong Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Yellow Crane Tower by Yong Wu
Yellow Crane Tower by Yong Wu

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Liquor by Yong Wu
Liquor by Yong Wu

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Yong Wu Yellow Crane Tower
Yong Wu Yellow Crane Tower

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Yong Wu Liquor
Yong Wu Liquor

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Shenzhen everbright creative packaging design co  LTDBrand Logo
Shenzhen everbright creative packaging design co LTDBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Design Newswire
Chu Cellar Liquor Press Releases

Explore press materials for Chu Cellar, available in languages such as English.


Press Kit
Chu Cellar Liquor Media Articles

Access our collection of Chu Cellar articles, ready for use and offered in languages: Italian, Spanish, English, Indonesian, Turkish, Chinese (Mandarin), Hindi, French, German, Portuguese, Dutch, Arabic (Standard), Korean, Japanese and Russian.


Unique Properties

Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.

Tags

Alcohol,black,Package Design,liquor,Chinese,Graphic Design

Production Technology

The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.

Design Challenge

We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.

Project Duration

The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020

Operation Flow

This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.

Research

Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.

Inspiration

Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.

Project Overview

Chu Cellar Liquor has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yong Wu.

 Award Logo
Bronze Recognition

Yong Wu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Chu Cellar Liquor.

DesignPRWire
Yong Wu Press Releases

Numerous press releases on Yong Wu and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 1 press releases now, directly accessible to journalists.


Chu Cellar Design Reflects Chinese Chu Culture in Yellow Crane Tower Liquor Packaging

Yong Wu's Chu Cellar design for Yellow Crane Tower liquor packaging captures the essence of Chu culture, combining history, art, and functionality in a unique way. The design, inspired by chime bells, offers a visual and cultural experience, reflecting the historical background of the product.


Newsroom
Yong Wu Newsroom

Explore Yong Wu Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 100741. Uncover the depth of Yong Wu's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are currently viewing Press Kit / Media Showcase 100741 for the Chu Cellar, with further content available in Newsroom 243105.

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