Lay's More Belgian Really Impossible

Food Package Design for PepsiCo Design & Innovation

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

Download Press Kit № 149717

Download Press Kit № 149717 Food Package Design for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Lay 039 s More Belgian Really Impossible by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Food Package Design by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

PepsiCo Design and Innovation Lay 039 s More Belgian Really Impossible

Download 1800 Pixels JPEG Image.

PepsiCo Design and Innovation Food Package Design

Download 1800 Pixels JPEG Image.

PepsiCo Design amp InnovationBrand Logo

Download 1800 Pixels JPEG Image.

Lay's More Belgian Really Impossible Food Package Design Press Releases

For Lay's More Belgian Really Impossible, find press releases in a variety of languages: English.

Lay's More Belgian Really Impossible Food Package Design Media Articles

Access our collection of Lay's More Belgian Really Impossible articles, ready for use and offered in languages: French, Dutch, Italian, German, Indonesian, Hindi, Spanish, Portuguese, Turkish, Korean, English, Arabic (Standard), Japanese, Russian and Chinese (Mandarin).

Unique Properties

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.

Inspiration

Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Project Overview

Lay's More Belgian Really Impossible Food Package Design has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Lay's More Belgian Really Impossible Food Package Design.

PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 50 press releases.

Lay's More Belgian Really Impossible

PepsiCo Design & Innovation Unveils Limited Edition Lay's More Belgian Really Impossible Packs

PepsiCo Design and Innovation Newsroom

Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.