Super Leg
Package for Three Squirrels
Three Squirrels is a Chinese snack brand, and each of their product packagings has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot squirrel with the product, and at the same time stand out from the many similar products on the shelf, is the designer's first consideration in this design.
Download Press Kit № 111442
Download Press Kit № 111442 Package for Three Squirrels by Chen Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Super Leg by Chen Wang
Download 1800 Pixels JPEG Image.
Package by Chen Wang
Download 1800 Pixels JPEG Image.
Chen Wang Super Leg
Download 1800 Pixels JPEG Image.
Chen Wang Package
Download 1800 Pixels JPEG Image.
Chen Wang Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Three SquirrelsBrand Logo
Download 1800 Pixels JPEG Image.
Super Leg Package Press Releases
Our Super Leg press releases are ready in languages: English, for your convenience.
Super Leg Package Media Articles
Our articles on Super Leg, prepared for immediate use, are offered in several languages, including Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Turkish, Hindi, French, Arabic (Standard), Portuguese, English, Spanish, Italian and German.
Unique Properties
Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration
The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
Project Overview
Super Leg Package has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Chen Wang.
Iron Recognition
Chen Wang was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Super Leg Package.
Chen Wang Press Releases
Explore the world of Chen Wang through our press releases, designed for media members to use freely and enrich your content. Instantly access 1 press releases, available exclusively for journalists.
Introducing Super Leg: A Creative Packaging Design by Chen Wang
Chen Wang Unveils Three Squirrels' Super Leg Packaging Design Inspired by "Cat and Mouse" Cartoon
Chen Wang Newsroom
Chen Wang Newsroom is your gateway to exploring acclaimed design and award-winning works.
