Super Leg
Package for Three Squirrels
Three Squirrels is a Chinese snack brand, and each of their product packagings has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot squirrel with the product, and at the same time stand out from the many similar products on the shelf, is the designer's first consideration in this design.
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Download Press Kit № 111442 Package for Three Squirrels by Chen Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Super Leg by Chen Wang
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Package by Chen Wang
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Chen Wang Super Leg
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Chen Wang Package
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Chen Wang Designer Portrait Photo
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Three SquirrelsBrand Logo
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Super Leg Package Press Releases
Press releases for Super Leg are now accessible in these languages: English.
Super Leg Package Media Articles
Our Super Leg articles are prepped and available in these languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Turkish, Hindi, French, Arabic (Standard), Portuguese, English, Spanish, Italian and German, ready for your use.
Unique Properties
Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration
The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
Project Overview
Super Leg Package has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Chen Wang.
Iron Recognition
Chen Wang was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Super Leg Package.
Chen Wang Press Releases
Access a rich repository of press releases on Chen Wang, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 1 press releases are available right now.
Introducing Super Leg: A Creative Packaging Design by Chen Wang
Chen Wang Unveils Three Squirrels' Super Leg Packaging Design Inspired by "Cat and Mouse" Cartoon
Chen Wang Newsroom
Discover outstanding design and award-winning initiatives in the Chen Wang Newsroom.
