Plaza del Sol
Crisp Bag for Plaza del Sol
This design for typical recipes and products, extols the folk graphic universe, but in a contemporary way and plenty of humor. With this proposal the consumer wants to produce a smile, taking the marked latin character to new ways of expressing it. The use of photography of the elements that make up the recipe, located in a set design full of irony, gives a unique importance to the brand.
Download Press Kit № 104257
Download Press Kit № 104257 Crisp Bag for Plaza del Sol by Estudio Maba to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Plaza del Sol by Estudio Maba
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Crisp Bag by Estudio Maba
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Estudio Maba Plaza del Sol
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Estudio Maba Crisp Bag
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Estudio Maba Design Team Photo
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Plaza del SolBrand Logo
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Estudio Maba Corporate Logo
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Plaza del Sol Crisp Bag Press Releases
Explore press materials for Plaza del Sol, available in languages such as English.
Plaza del Sol Crisp Bag Media Articles
Explore our ready-to-use articles on Plaza del Sol, available in multiple languages: French, Turkish, Arabic (Standard), Indonesian, Hindi, Chinese (Mandarin), Korean, Japanese, Russian, Dutch, English, Italian, German, Portuguese and Spanish, for your feature stories.
Unique Properties
A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Tags
Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology
Still life photography in set for composition of the images. Flexographic printing.
Design Challenge
Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Project Duration
Murcia, Spain, May 2019 to February 2020
Operation Flow
These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Research
The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration
The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Image Credits
Estudio Maba
Project Overview
Plaza del Sol Crisp Bag has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Estudio Maba was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Plaza del Sol Crisp Bag.
Estudio Maba Press Releases
Journalists and media members can enrich their content with our press releases on Estudio Maba, available for free use. Press members can now immediately access 4 press releases.
Estudio Maba Unveils Plaza del Sol Crisp Bag Design
Estudio Maba introduces Plaza del Sol, a crisp bag design that celebrates Spanish folk motifs with a contemporary and humorous twist, aiming to bring a smile to consumers. The project was realized from May 2019 to February 2020 in Murcia, Spain, and has been awarded the Bronze A' Design Award in 2020.
Estudio Maba Newsroom
Explore Estudio Maba Newsroom to uncover award-winning design projects and more.
