Smart Packaging
Meiyitian

Smart Packaging for Yili Group

In order to respond to the rapidly-changing market environment and resonate with the new generation of young consumers, the design uses advanced AI technology to develop a virtual world for the brand. By scanning the product packaging, consumers can easily enter this virtual world and explore the brand. They can also earn rewards or DIY ideas through interactive games, eventually, these experiences will form data that brings more positive feedback to consumers, which forms an intimate relationship between the brand and consumers.

Pesign Design 2022 Agency Bronze Press Kit № 139341

Download Press Kit № 139341

Download Press Kit № 139341 Smart Packaging for Yili Group by Pesign Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Meiyitian by Pesign Design
Meiyitian by Pesign Design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Smart Packaging by Pesign Design
Smart Packaging by Pesign Design

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Pesign Design Meiyitian
Pesign Design Meiyitian

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Pesign Design Smart Packaging
Pesign Design Smart Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Yili GroupBrand Logo
Yili GroupBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Design Newswire
Meiyitian Smart Packaging Press Releases

For Meiyitian, find press releases in a variety of languages: English.


Press Kit
Meiyitian Smart Packaging Media Articles

Leverage our ready-to-publish articles on Meiyitian, offered in a range of languages: Dutch, German, Indonesian, Korean, English, Spanish, Italian, French, Portuguese, Hindi, Turkish, Arabic (Standard), Japanese, Russian and Chinese (Mandarin).


Unique Properties

By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.

Tags

Virtual brand world,Smart and connected,Brand IP design

Production Technology

Mobile Internet AI technology

Design Challenge

In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.

Project Duration

The project started in August 2021 in China

Operation Flow

Consumers enter the virtual brand world by scanning the characters on the package through APP

Research

With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.

Inspiration

The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.

Project Overview

Meiyitian Smart Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Pesign Design.

 Award Logo
Bronze Recognition

Pesign Design was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Meiyitian Smart Packaging.

DesignPRWire
Pesign Design Press Releases

Attention press members and journalists: We offer a collection of press releases on Pesign Design and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.


Introducing Meiyitian: Pesign Design Unveils Smart Packaging for a Virtual Brand World

Pesign Design revolutionizes packaging with Meiyitian, a smart packaging concept that creates a virtual brand world for consumers, using AI technology to engage and connect with the new generation of consumers.


Newsroom
Pesign Design Newsroom

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