Meiyitian

Smart Packaging for Yili Group

In order to respond to the rapidly-changing market environment and resonate with the new generation of young consumers, the design uses advanced AI technology to develop a virtual world for the brand. By scanning the product packaging, consumers can easily enter this virtual world and explore the brand. They can also earn rewards or DIY ideas through interactive games, eventually, these experiences will form data that brings more positive feedback to consumers, which forms an intimate relationship between the brand and consumers.

Download Press Kit № 139341

Download Press Kit № 139341 Smart Packaging for Yili Group by Pesign Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Meiyitian by Pesign Design

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Smart Packaging by Pesign Design

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Pesign Design Meiyitian

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Pesign Design Smart Packaging

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Yili GroupBrand Logo

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Meiyitian Smart Packaging Press Releases

Press releases tailored for Meiyitian are available in the languages: English.

Meiyitian Smart Packaging Media Articles

Explore our ready-to-use articles on Meiyitian, available in multiple languages: Dutch, German, Indonesian, Korean, English, Spanish, Italian, French, Portuguese, Hindi, Turkish, Arabic (Standard), Japanese, Russian and Chinese (Mandarin), for your feature stories.

Unique Properties

By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.

Tags

Virtual brand world,Smart and connected,Brand IP design

Production Technology

Mobile Internet AI technology

Design Challenge

In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.

Project Duration

The project started in August 2021 in China

Operation Flow

Consumers enter the virtual brand world by scanning the characters on the package through APP

Research

With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.

Inspiration

The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.

Project Overview

Meiyitian Smart Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Pesign Design.

Bronze Recognition

Pesign Design was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Meiyitian Smart Packaging.

Pesign Design Press Releases

Discover Pesign Design's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 1 press releases ready for immediate access by journalists.

Introducing Meiyitian: Pesign Design Unveils Smart Packaging for a Virtual Brand World

Pesign Design revolutionizes packaging with Meiyitian, a smart packaging concept that creates a virtual brand world for consumers, using AI technology to engage and connect with the new generation of consumers.

Pesign Design Newsroom

Discover outstanding design and award-winning initiatives in the Pesign Design Newsroom.