Display Of Guilin Scenery
Toothpaste Package for Guilin Sanjin Group Co., Ltd.
In order to reflect the uniqueness of the product, he used two landscapes of the birthplace of the brand: Guilin Lijiang River and terraced fields, and described the birthplace in traditional Chinese painting style, thus showing the origin and nature of the product. The product packaging did not overemphasize the effect, but aroused emotional resonance. The scenery of Guilin is the back of the 20-yuan banknote familiar to Chinese consumers. Everyone has a cognition and familiar scene that appears on the product packaging to resonate well with consumers.
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Download Press Kit № 110995 Toothpaste Package for Guilin Sanjin Group Co., Ltd. by Longsheng Zhong to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Landscape by Longsheng Zhong
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Toothpaste Package by Longsheng Zhong
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Longsheng Zhong Landscape
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Longsheng Zhong Toothpaste Package
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Guilin Sanjin Group Co Ltd Brand Logo
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Display Of Guilin Scenery Toothpaste Package Press Releases
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Display Of Guilin Scenery Toothpaste Package Media Articles
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Unique Properties
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Tags
Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology
Outer box,350g white cardboard paper,matt lamination, transparent UV coating. Tube,PEX,AL,PEX
Design Challenge
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Project Duration
April 22, 2020 to May 12, 2020.
Operation Flow
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
Research
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi Beautiful natural scenery.
Project Overview
Display Of Guilin Scenery Toothpaste Package has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Longsheng Zhong.
Iron Recognition
Longsheng Zhong was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Display Of Guilin Scenery Toothpaste Package.
Longsheng Zhong Press Releases
Attention press members and journalists: We offer a collection of press releases on Longsheng Zhong and their notable work, available for your unrestricted use. Now available: Immediate access to 1 press releases for journalists.
Longsheng Zhong Unveils "Display Of Guilin Scenery" Toothpaste Package Design
Renowned designer Longsheng Zhong introduces a unique toothpaste package design inspired by the breathtaking landscapes of Guilin, Guangxi, reflecting emotional resonance and product origin.
Longsheng Zhong Newsroom
Find inspiration and award-winning creativity within the Longsheng Zhong Newsroom.
