Alienergy Energy Drink
Functional Beverages for Genki Forest (Beijing) Food Technology Group Co., Ltd.
The product does not only focus on making a good visual impact, but also aims to build a better brand personality through graphic communication. The design is mainly composed of its special alien figure, creative background settings, and intense color blendings. The alien figure with its head and eyes is representing a bold, energetic, and passionate brand personality. The detailed background patterns consolidate the futuristic alien characteristic.
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Download Press Kit № 119239 Functional Beverages for Genki Forest (Beijing) Food Technology Group Co., Ltd. by Chi Forest to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Alienergy Energy Drink by Chi Forest
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Functional Beverages by Chi Forest
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Chi Forest Alienergy Energy Drink
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Chi Forest Functional Beverages
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Genki Forest Beijing Food Technology Group Co Ltd Brand Logo
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Alienergy Energy Drink Functional Beverages Press Releases
Press releases tailored for Alienergy Energy Drink are available in the languages: English.
Alienergy Energy Drink Functional Beverages Media Articles
Access our collection of Alienergy Energy Drink articles, ready for use and offered in languages: Dutch, Turkish, Hindi, Indonesian, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Portuguese and Spanish.
Unique Properties
The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Tags
Branding, Packaging, Can, 3D, Energy drink
Production Technology
When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge
This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Project Duration
The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow
The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Research
In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration
Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Image Credits
Creator: Gang Wang
Project Overview
Alienergy Energy Drink Functional Beverages has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Chi Forest was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Alienergy Energy Drink Functional Beverages.
Chi Forest Press Releases
Explore the world of Chi Forest through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 6 press releases for journalists.
Alienergy Energy Drink Wins Silver A' Design Award for Innovative Packaging
Chi Forest's Alienergy Energy Drink, a sugar-free energy beverage, wins the Silver A' Design Award for its innovative packaging design, highlighting the brand's identity and emphasizing the product's unique features.
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