Ucon
Natural Mineral Water for Ucon
It is the first high-quality drinking water brand featuring soft mineral water in China. The overall design of the two parts shows harmony while having contrast.The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane.
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Download Press Kit № 135621 Natural Mineral Water for Ucon by Chi Forest to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ucon by Chi Forest
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Natural Mineral Water by Chi Forest
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Chi Forest Ucon
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Chi Forest Natural Mineral Water
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UconBrand Logo
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Ucon Natural Mineral Water Press Releases
Press releases for Ucon are now accessible in these languages: English.
Ucon Natural Mineral Water Media Articles
Ready-to-feature articles on Ucon are available in these languages: French, Korean, Dutch, Spanish, English, Chinese (Mandarin), Indonesian, Japanese, Russian, Hindi, Turkish, Arabic (Standard), Italian, German and Portuguese, for your convenience.
Unique Properties
It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Tags
Branding, Packaging, Can, 3D, Mineral Water
Production Technology
The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions. fully closed water source protection area, to ensure pollution-free water source. The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge
1. Label In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body. 2. Bottle Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Project Duration
The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow
From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Research
Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration
Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water. In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Image Credits
Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
Project Overview
Ucon Natural Mineral Water has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Chi Forest was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Ucon Natural Mineral Water.
Chi Forest Press Releases
Access a rich repository of press releases on Chi Forest, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 6 press releases today.
Chi Forest Unveils Ucon: A New High-Quality Natural Mineral Water Brand
Introducing Ucon, the First Soft Mineral Water Brand in China, Designed to Harmonize Nature and Innovation
Chi Forest Newsroom
Find inspiration and award-winning creativity within the Chi Forest Newsroom.
