Genki Forest
Soda Sparklingwater for Genki Forest (Beijing) Food Technology Group Co., Ltd.
The core of the design is the iconic logo of this series: a Chinese word pneuma, which shows the ancient culture of China. It is easily to know that the product is sparkling water. The main characteristics of the product are printed on the bottom of the iconic logo: zero sugar, zero fat and zero calories, which may let people see the characteristics of this product quickly and clearly.
Download Press Kit № 119724
Download Press Kit № 119724 Soda Sparklingwater for Genki Forest (Beijing) Food Technology Group Co., Ltd. by Chi Forest to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Genki Forest by Chi Forest
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Soda Sparklingwater by Chi Forest
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Chi Forest Genki Forest
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Chi Forest Soda Sparklingwater
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Genki Forest Beijing Food Technology Group Co Ltd Brand Logo
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Genki Forest Soda Sparklingwater Press Releases
Press releases tailored for Genki Forest are available in the languages: English.
Genki Forest Soda Sparklingwater Media Articles
For immediate use: Genki Forest articles, available in languages such as English, Spanish, Korean, Japanese, Russian, Italian, German, French, Portuguese, Indonesian, Chinese (Mandarin), Hindi, Dutch, Turkish and Arabic (Standard), to enrich your content.
Unique Properties
The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Tags
Branding, Packaging, bottle, 3D, water
Production Technology
The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge
We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Project Duration
The project started in May 2018.
Operation Flow
IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Research
We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration
The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Image Credits
Siyang Cai
Project Overview
Genki Forest Soda Sparklingwater has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chi Forest was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Genki Forest Soda Sparklingwater.
Chi Forest Press Releases
Attention press members and journalists: We offer a collection of press releases on Chi Forest and their notable work, available for your unrestricted use. Immediate access is granted to 6 press releases for all journalists.
Genki Forest Unveils New Soda Sparkling Water Design Inspired by Oriental Aesthetics
Genki Forest introduces a new packaging design for its Soda Sparkling Water, drawing inspiration from ancient Chinese calligraphy and modern minimalism, creating a unique and culturally rich product.
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