Packaging
Loacker Rebrand

Packaging for Spider

New rebranding and pack design created for Loacker. The new logo integrates the Company's historical emblem and Mt. Sciliar which can be seen from their building windows. The goal was to communicate the brand essence: family, roots and nature. Loacker is not just a brand, is a family name. They established their first plant at 1000 mt to use the valley' spring water in their wafers. The new packaging has redefined the elements hierarchy, while the product representation becomes realistic and straightforward, offering a recognizable system on over 200 products divided into several lines.

Marco Ventrice 2022 Agency Silver Press Kit № 127989

Download Press Kit № 127989

Download Press Kit № 127989 Packaging for Spider by Marco Ventrice to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Loacker Rebrand by Marco Ventrice
Loacker Rebrand by Marco Ventrice

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Packaging by Marco Ventrice
Packaging by Marco Ventrice

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Marco Ventrice Loacker Rebrand
Marco Ventrice Loacker Rebrand

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Marco Ventrice Packaging
Marco Ventrice Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Marco Ventrice Design Team Photo
Marco Ventrice Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

SpiderBrand Logo
SpiderBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Marco Ventrice Corporate Logo
Marco Ventrice Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Design Interviews
Marco Ventrice Interview

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Loacker Rebrand Packaging Press Releases

Our Loacker Rebrand press releases are ready in languages: English, for your convenience.


Press Kit
Loacker Rebrand Packaging Media Articles

We provide articles ready for publication on Loacker Rebrand, offered in several languages: Spanish, German, French, Portuguese, English, Korean, Indonesian, Japanese, Russian, Dutch, Chinese (Mandarin), Italian, Turkish, Hindi and Arabic (Standard).


Unique Properties

After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.

Tags

Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate

Production Technology

Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.

Design Challenge

The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.

Project Duration

The project started in September 2018 between Torino and Bolzano, and finished in 2021.

Operation Flow

Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.

Research

Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.

Inspiration

Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.

Image Credits

All food images were realized featuring studio PiùLuce.

Project Overview

Loacker Rebrand Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Marco Ventrice Design Team Photo Award Logo
Silver Recognition

Marco Ventrice was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Loacker Rebrand Packaging.

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Marco Ventrice Press Releases

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Loacker Unveils New Rebranding and Packaging Design by Marco Ventrice

Renowned designer Marco Ventrice collaborates with Loacker to reveal a new rebranding and packaging design, integrating the company's historical emblem and Mt. Sciliar, capturing the essence of family, roots, and nature.


Marco Ventrice Design Team Photo
Marco Ventrice Newsroom

Access Marco Ventrice Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 127989. Uncover the depth of Marco Ventrice's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Welcome to Press Kit / Media Showcase 127989 on Loacker Rebrand. Discover additional content in Newsroom 286907.

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