Daejeon Bruce Rice Cake Redesign

Packaging Design for soongraphic

2019-2021 is the year to visit the Daejeon area designated by Daejeon City. In order to revitalize the Daejeon tourism culture, the 9 major landmark graphics of the Daejeon area were applied to the package of 'Sungsimdang', a confectionery company representing the Daejeon area. Visitors and buyers of Seongshimdang can obtain information on various tourism cultures in the entire region at the same time as purchasing products, and it will be effective marketing when exporting products in the future. Therefore, it will have a positive impact on the image of the company and the region.

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Daejeon Bruce Rice Cake Redesign by Choulsoon Park

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Packaging Design by Choulsoon Park

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Choulsoon Park Daejeon Bruce Rice Cake Redesign

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Choulsoon Park Packaging Design

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Daejeon Bruce Rice Cake Redesign Packaging Design Press Releases

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Unique Properties

2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.

Tags

Illustration, Graphic, Design, Package

Production Technology

The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions. To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story. This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product. You can also use thick paper to stand or lay it down. And it is not easily damaged.

Design Challenge

The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.

Project Duration

The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.

Operation Flow

The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.

Research

We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area. As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.

Inspiration

There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.

Project Overview

Daejeon Bruce Rice Cake Redesign Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Choulsoon Park.

Bronze Recognition

Choulsoon Park was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Daejeon Bruce Rice Cake Redesign Packaging Design.

Choulsoon Park Press Releases

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Daejeon Bruce Rice Cake Redesign Unveiled by Choulsoon Park

Choulsoon Park's Packaging Design Showcases Daejeon's Landmarks, Boosting Local Tourism

Choulsoon Park Newsroom

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