'Chef's' by Ana Mrazek Lugarov: Innovation in Beer

Chef's

Beer for atelier ANII

The label resembles the design of wine labels, so a minimalist approach to design, quality paper, printing techniques that emphasize parts of the label were used. Inspiration for this label was the chef and his traditional uniform. White is intended to signify cleanliness in chef’s uniform and label design. Modern and classic typeface was chosen. The intention was to create an association between the name of the beer and label design.

Ana Mrazek Lugarov 2021 Professional Iron Press Kit № 121561

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Download Press Kit № 121561 Beer for atelier ANII by Ana Mrazek Lugarov to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Chef 039 s by Ana Mrazek Lugarov

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Beer by Ana Mrazek Lugarov

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Ana Mrazek Lugarov Chef 039 s

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Ana Mrazek Lugarov Beer

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Chef's Beer Press Releases

For Chef's, find press releases in a variety of languages: English.

Chef's Beer Media Articles

Utilize our prepared articles to feature Chef's, available in the languages: Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, German, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Hindi, Italian and Dutch.

Unique Properties

A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.

Production Technology

Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.

Design Challenge

The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.

Project Duration

The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.

Operation Flow

By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind. Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.

Research

Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.

Inspiration

Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.

Project Overview

Chef's Beer has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Ana Mrazek Lugarov.

Iron Recognition

Ana Mrazek Lugarov was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Chef's Beer.

Ana Mrazek Lugarov Press Releases

Our press releases on Ana Mrazek Lugarov and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.

Chef's Beer Label Design Unveiled by Designer Ana Mrazek Lugarov

Ana Mrazek Lugarov introduces a beer label inspired by the traditional chef's uniform, combining beer and wine characteristics, and awarded at the European Beer Challenge 2020

Ana Mrazek Lugarov Newsroom

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