Tsubasa.Y

Brand Integration for TSUBASA.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

Download Press Kit № 127809

Download Press Kit № 127809 Brand Integration for TSUBASA.Y by Siwei Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Tsubasa Y by Siwei Lai

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Brand Integration by Siwei Lai

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Siwei Lai Tsubasa Y

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Siwei Lai Brand Integration

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TSUBASA YBrand Logo

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Tsubasa.Y Brand Integration Press Releases

For Tsubasa.Y, we offer press releases in multiple languages, including: English.

Tsubasa.Y Brand Integration Media Articles

Explore our ready-to-use articles on Tsubasa.Y, available in multiple languages: Korean, Indonesian, Japanese, Chinese (Mandarin), English, German, French, Portuguese, Dutch, Spanish, Hindi, Turkish, Arabic (Standard), Russian and Italian, for your feature stories.

Unique Properties

TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.

Tags

Visual Identity, Logo, Branding, graphics, printed matter

Production Technology

Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.

Project Duration

The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Inspiration

In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.

Project Overview

Tsubasa.Y Brand Integration has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Siwei Lai.

Silver Recognition

Siwei Lai was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tsubasa.Y Brand Integration.

Siwei Lai Press Releases

Attention press members and journalists: We offer a collection of press releases on Siwei Lai and their notable work, available for your unrestricted use. Instantly access 2 press releases, available exclusively for journalists.

Siwei Lai's Tsubasa.Y Vintage Selection Shop Wins Silver A' Design Award for Brand Integration

Siwei Lai's Tsubasa.Y Vintage Selection Shop, based in Taichung, Taiwan, has been awarded the Silver A' Design Award in 2022 for its exceptional brand integration design.

Siwei Lai Newsroom

Discover outstanding design and award-winning initiatives in the Siwei Lai Newsroom.