Luckinfo Ocean Refreshing Base Serum
Packaging for Luckinfo
The surface of box remains minimal and rigorous, whilst the wave illustration printed underneath to echo with the marine ingredients. A portion of the illustration exposed at the bottom to enrich the pale surface, as well as attracting users to open the box. The bottle is frosted at the top to transit the vanish from the pearl white lid to transparent part, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the unique blue droplet by oil droplets sedimentation technology.
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Luckinfo Ocean Refreshing Base Serum by Wai Ho Cheung
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Packaging by Wai Ho Cheung
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Wai Ho Cheung Luckinfo Ocean Refreshing Base Serum
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Wai Ho Cheung Packaging
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Wai Ho Cheung Designer Portrait Photo
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LuckinfoBrand Logo
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Wai Ho Cheung Interview
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Luckinfo Ocean Refreshing Base Serum Packaging Press Releases
For Luckinfo Ocean Refreshing Base Serum, we offer press releases in multiple languages, including: English.
Luckinfo Ocean Refreshing Base Serum Packaging Translations
Our Luckinfo Ocean Refreshing Base Serum translations are now available in a wide range of languages: Packaging EN, Verpakking AF, Paketimi SQ, ማሸግ AM, التغليف AR, Փաթեթավորումը HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковката BG, Packaging MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, L'emballage FR, Phacaid GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Η Συσκευασία EL, પેકેજીંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, A Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, L'imballaggio IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장은 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакувањето MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, L-Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalajul RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakaduhu SO, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Ang Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, for global reach.
Luckinfo Ocean Refreshing Base Serum Packaging Media Articles
We provide articles ready for publication on Luckinfo Ocean Refreshing Base Serum, offered in several languages: Indonesian, Turkish, Arabic (Standard), French, Dutch, English, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, German, Portuguese and Italian.
Unique Properties
On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Tags
Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology
The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge
As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Project Duration
The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow
With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.
Research
The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration
The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Overview
Luckinfo Ocean Refreshing Base Serum Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wai Ho Cheung.
Bronze Recognition
Wai Ho Cheung was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Luckinfo Ocean Refreshing Base Serum Packaging.
Wai Ho Cheung Press Releases
Media members, dive into our press releases on Wai Ho Cheung's work, ready for you to use and enhance your journalistic content. Journalists can access 1 press releases immediately, ready for your use.
Luckinfo Ocean Refreshing Base Serum Unveiled by Wai Ho Cheung
Renowned designer Wai Ho Cheung introduces the Luckinfo Ocean Refreshing Base Serum, a packaging design inspired by Thalassotherapy and Japanese Ukiyo-e art, aimed at the online market in China.
Wai Ho Cheung Newsroom
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