Packaging
The Rice of Friendship

Packaging for Zhimao Rice

This is a rice package, specially used to load Heilongjiang Wuchang rice. The box contains six smaller boxes with the same pattern as the larger one. The design uses simple graphics to reveal a simple and unpretentious style. The open mountains and rivers are closer to the landscape of rural rice fields. The two figures in the picture, separated by mountains and rivers, salute each other with traditional Chinese ceremonial gestures, giving people a sense of the long culture behind the product and the friendly gesture of local farmers.

Xiaoning You 2021 Professional Bronze Press Kit № 115327

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Download Press Kit № 115327 Packaging for Zhimao Rice by Xiaoning You to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Friendship by Xiaoning You
Friendship by Xiaoning You

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Packaging by Xiaoning You
Packaging by Xiaoning You

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The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Xiaoning You Friendship
Xiaoning You Friendship

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Xiaoning You Packaging
Xiaoning You Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Xiaoning You Designer Portrait Photo
Xiaoning You Designer Portrait Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Zhimao Rice Brand Logo
Zhimao Rice Brand Logo

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Design Newswire
The Rice of Friendship Packaging Press Releases

For The Rice of Friendship, find press releases in a variety of languages: English.


Press Kit
The Rice of Friendship Packaging Media Articles

Ready-to-feature articles on The Rice of Friendship are available in these languages: English, Korean, Japanese, Russian, Italian, German, French, Spanish, Dutch, Arabic (Standard), Chinese (Mandarin), Turkish, Hindi, Indonesian and Portuguese, for your convenience.


Unique Properties

This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.

Tags

Wuchang City, rice, package,

Production Technology

Gift box: 115g Earl paper, beige, four color single side printing, hot silver process. Inside the box: 350g Earl paper, beige, four color single side printing.

Design Challenge

Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice. The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.

Project Duration

The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.

Operation Flow

The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful. The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.

Research

In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.

Inspiration

Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.

Image Credits

Example: Image #1: Creator You Xiaoning, Friendship, 2015. Example: Image #2: Creator You Xiaoning, Friendship, 2015. Example: Image #3: Creator You Xiaoning, Friendship, 2015. Example: Image #4: Creator You Xiaoning, Friendship, 2015. Example: Image #5: Creator You Xiaoning, Friendship, 2015.

Project Overview

The Rice of Friendship Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Xiaoning You Designer Portrait Photo Award Logo
Bronze Recognition

Xiaoning You was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work The Rice of Friendship Packaging.

DesignPRWire
Xiaoning You Press Releases

Attention press members and journalists: We offer a collection of press releases on Xiaoning You and their notable work, available for your unrestricted use. Available now: 1 press releases ready for immediate access by journalists.


The Rice of Friendship: A Unique Packaging Design for Wuchang Rice

Introducing "The Rice of Friendship" Packaging Design by Xiaoning You


Xiaoning You Designer Portrait Photo
Xiaoning You Newsroom

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