Island Rain Spiked Sparkling Seltzer
Packaging for Omaha Brewing Company
The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.
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Download Press Kit № 112913 Packaging for Omaha Brewing Company by Nicholas McMillan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Island Rain by Nicholas McMillan
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Packaging by Nicholas McMillan
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Nicholas McMillan Island Rain
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Nicholas McMillan Packaging
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Omaha Brewing CompanyBrand Logo
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Island Rain Spiked Sparkling Seltzer Packaging Press Releases
For Island Rain Spiked Sparkling Seltzer, we offer press releases in multiple languages, including: English.
Island Rain Spiked Sparkling Seltzer Packaging Media Articles
Ready for your features: articles on Island Rain Spiked Sparkling Seltzer in various languages, including Spanish, Italian, German, Portuguese, English, Korean, Indonesian, Japanese, French, Russian, Chinese (Mandarin), Turkish, Dutch, Arabic (Standard) and Hindi.
Unique Properties
The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand. A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Tags
packaging, typography, clean, crisp, bright
Production Technology
The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Design Challenge
The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery. Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Project Duration
The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Operation Flow
Pop open a can and enjoy the beverage that is Island Rain.
Research
Research Objectives To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market. Research Methodology Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from. Data Collection Qualitative Participants and Experiments Test market groups were introduced to the new product line to receive feedback before final production.
Inspiration
Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Project Overview
Island Rain Spiked Sparkling Seltzer Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Nicholas McMillan.
Bronze Recognition
Nicholas McMillan was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Island Rain Spiked Sparkling Seltzer Packaging.
Nicholas McMillan Press Releases
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Introducing Island Rain Spiked Sparkling Seltzer: A Refreshing New Design by Nicholas McMillan
Nicholas McMillan unveils the Island Rain Spiked Sparkling Seltzer, a clean and crisp packaging design inspired by the flavors of S. Georgia, targeting international markets, and set to make a splash in the spiked seltzer industry.
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