Corporate Identity
SDDA

Corporate Identity for Guorong Men

Rebranding of SDDA has made the visual communication of the long-established SDDA clearly and accurately. The old logo is a concrete dance figure, which always leads to misidentification of other associations. Therefore, concision and original are the primary goals of the rebranding. Finally Only a single line from two dance partners, mountain and rotating dance steps presents the concept of SDDA. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly.

Guorong Men 2022 Professional Iron Press Kit № 131730

Download Press Kit № 131730

Download Press Kit № 131730 Corporate Identity for Guorong Men by Guorong Men to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


SDDA  by Guorong Men
SDDA by Guorong Men

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Corporate Identity by Guorong Men
Corporate Identity by Guorong Men

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Guorong Men SDDA
Guorong Men SDDA

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Guorong Men Corporate Identity
Guorong Men Corporate Identity

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Guorong Men Designer Portrait Photo
Guorong Men Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
SDDA Corporate Identity Press Releases

Press releases tailored for SDDA are available in the languages: English.


Press Kit
SDDA Corporate Identity Media Articles

We provide articles ready for publication on SDDA , offered in several languages: Indonesian, Dutch, Spanish, Turkish, Arabic (Standard), German, French, Portuguese, English, Hindi, Korean, Japanese, Russian, Chinese (Mandarin) and Italian.


Unique Properties

The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.

Tags

Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport

Production Technology

The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.

Design Challenge

Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.

Project Duration

The project started in July 2020 and finished in September 2020 in Jinan, China.

Operation Flow

Brand identity is mainly used in competition venues, print productions and social media.

Research

Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.

Inspiration

As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.

Project Overview

SDDA Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Guorong Men.

Guorong Men Designer Portrait Photo Award Logo
Iron Recognition

Guorong Men was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work SDDA Corporate Identity.

DesignPRWire
Guorong Men Press Releases

Our press releases on Guorong Men and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 1 press releases.


Guorong Men Redefines Corporate Identity with SDDA Rebranding

Guorong Men introduces a modern and concise rebranding for Shandong Dancesport Association (SDDA) in Jinan, China, reflecting the cultural heritage and aspirations of the organization.


Guorong Men Designer Portrait Photo
Guorong Men Newsroom

Explore Guorong Men Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 131730. Explore Guorong Men's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Press Kit / Media Showcase 131730 on SDDA . For more details, access Newsroom 315383.

Explore Now

Grand Egyptian Museum Corporate Identity
Grand Egyptian Museum

Corporate Identity for Rana Hossam

Rana Hossam Gaber 2020 Professional Golden
La Gambeta Corporate Identity
La Gambeta

Corporate Identity for Hengdian College of Film & Television

Guo Tingting 2024 Partnership Bronze
Seotun Saram Corporate Identity
Seotun Saram

Corporate Identity for Seotun Saram

Coreintive 2020 Agency Bronze
We Belong Here Corporate Identity
We Belong Here

Corporate Identity for Lia Jiyun Kim

Lia Jiyun Kim 2023 Academic Silver
Open Air Corporate Identity
Open Air

Corporate Identity for OSKAR&GASPAR

AnaFatia 2022 Professional Bronze
Brickwell Builders Corporate Identity
Brickwell Builders

Corporate Identity for Anna Zhuk

Anna Zhuk 2025 Professional Bronze
Freistil Corporate Identity
Freistil

Corporate Identity for Freistil Praxis Caspary

Ina Oakley 2025 Agency Bronze
Easygo Corporate Identity
Easygo

Corporate Identity for Chengdu Mifang Culture Communication Co.,Ltd

Xingyue Deng 2025 Professional Bronze
Unto Communication Tool Corporate Identity
Unto Communication Tool

Corporate Identity for Unto

Unto 2020 Agency Iron
Roger That Inspirationlabs Corporate Identity
Roger That Inspirationlabs

Corporate Identity for Rebrandt

Ruud Winder 2023 Agency Iron
Days Office Corporate Identity
Days Office

Corporate Identity for Dodo Design Co., Ltd.

Dodo Design Co., Ltd. 2021 Agency Bronze
Tibet Shannan Corporate Identity
Tibet Shannan

Corporate Identity for River Liu Design

HE LIU 2023 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY