SDDA

Corporate Identity for Guorong Men

Rebranding of SDDA has made the visual communication of the long-established SDDA clearly and accurately. The old logo is a concrete dance figure, which always leads to misidentification of other associations. Therefore, concision and original are the primary goals of the rebranding. Finally Only a single line from two dance partners, mountain and rotating dance steps presents the concept of SDDA. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly.

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SDDA by Guorong Men

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Corporate Identity by Guorong Men

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Guorong Men SDDA

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Guorong Men Corporate Identity

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SDDA Corporate Identity Press Releases

Press resources for SDDA are offered in several languages: English.

SDDA Corporate Identity Media Articles

Explore our ready-to-use articles on SDDA , available in multiple languages: Indonesian, Dutch, Spanish, Turkish, Arabic (Standard), German, French, Portuguese, English, Hindi, Korean, Japanese, Russian, Chinese (Mandarin) and Italian, for your feature stories.

Unique Properties

The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.

Tags

Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport

Production Technology

The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.

Design Challenge

Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.

Project Duration

The project started in July 2020 and finished in September 2020 in Jinan, China.

Operation Flow

Brand identity is mainly used in competition venues, print productions and social media.

Research

Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.

Inspiration

As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.

Project Overview

SDDA Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Guorong Men.

Iron Recognition

Guorong Men was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work SDDA Corporate Identity.

Guorong Men Press Releases

Discover Guorong Men's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.

Guorong Men Redefines Corporate Identity with SDDA Rebranding

Guorong Men introduces a modern and concise rebranding for Shandong Dancesport Association (SDDA) in Jinan, China, reflecting the cultural heritage and aspirations of the organization.

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