Open Air
Corporate Identity for OSKAR&GASPAR
Open Air is the graphical identity and visual expression of the video mapping combined with a vertical acrobatic dance show. The concept explores the unifying plasticity of the togetherness and freedom between the organic movements of several individuals in regards to an abstract and surreal surface, almost invisible to the eyes like to serve atoms or micro-particles, observed under the light of a microscope. It is a dialogue between an abstract and a physical state.
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Open Air by AnaFatia
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Corporate Identity by AnaFatia
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AnaFatia Open Air
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AnaFatia Corporate Identity
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AnaFatia Designer Portrait Photo
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OSKAR amp GASPARBrand Logo
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AnaFatia Interview
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Open Air Corporate Identity Press Releases
Explore press materials for Open Air, available in languages such as English.
Open Air Corporate Identity Translations
Our Open Air translations are now available in a wide range of languages: Korporatiewe Identiteit AF, Identiteti I Korporatës SQ, የድርጅት ማንነት AM, هوية الشركة AR, Կորպորատիվ Ինքնությունը HY, Korporativ Şəxsiyyət AZ, Identitate Korporatiboa EU, Фірмовы Стыль BE, কর্পোরেট পরিচয় BN, Korporativni Identitet BS, Корпоративната Идентичност BG, ကော်ပိုရိတ်အထောက်အထား MY, La Identitat Corporativa CA, Corporate Identity CEB, Kudziwika Kwamakampani NY, 企業形像 ZY, 企业形象 ZH, Identità Corporativa CO, Korporativni Identitet HR, Firemní Identita CS, Virksomhedsidentitet DA, Huisstijl NL, Kompania Identeco EO, Ettevõtte Identiteet ET, Yritysidentiteetti FI, L'identité D'entreprise FR, Dearbh-Aithne Corporra GD, A Identidade Corporativa GL, კორპორატიული იდენტურობა KA, Corporate Identity DE, Η Εταιρική Ταυτότητα EL, કોર્પોરેટ ઓળખ GU, Idantite Antrepriz HT, Ainihin Kamfani HA, ʻo Ka ʻike Pilikino HAW, זהות ארגונית HE, कॉर्पोरेट पहचान HI, Lub Tuam Txhab Tus Kheej HMN, A Vállalati Arculat HU, Fyrirtækjakennsla IS, Njirimara Ụlọọrụ IG, Identitas Perusahaan ID, Féiniúlacht Chorparáideach GA, L'identità Aziendale IT, コーポレートアイデンティティ JA, Identitas Perusahaan JV, ಕಾರ್ಪೊರೇಟ್ ಗುರುತು KN, Корпоративтік Сәйкестік KK, អត្តសញ្ញាណសាជីវកម្ម KM, Indangamuntu RW, 기업의 정체성은 KO, Nasnameya Pargîdanî KU, Корпоративдик Идентификация KY, ຕົວຕົນຂອງບໍລິສັດ LO, Corporatum Identitatis LA, Korporatīvā Identitāte LV, Įmonės Tapatybė LT, Firmenidentitéit LB, Корпоративниот Идентитет MK, Ny Maha-Orinasa MG, Identiti Korporat MS, കോർപ്പറേറ്റ് ഐഡന്റിറ്റി ML, Identità Korporattiva MT, Ko Te Tuakiri Umanga MI, कॉर्पोरेट ओळख MR, Корпорацийн Таних Тэмдэг MN, कर्पोरेट पहिचान NE, Bedriftsidentitet NO, କର୍ପୋରେଟ୍ ପରିଚୟ OR, کارپوریټ پیژندنه PS, هویت شرکتی FA, Identyfikacja Wizualna PL, Identidade Corporativa PT, ਕਾਰਪੋਰੇਟ ਪਛਾਣ PA, Identitatea Corporativă RO, Фирменный Стиль RU, Fa'asinomaga Kamupani SM, Корпоративни Идентитет SR, Corporate Identity SN, ڪارپوريٽ سڃاڻپ SD, ආයතනික අනන්යතාවය SI, Firemná Identita SK, Celostna Podoba SL, Aqoonsiga Shirkadu SO, Boitsebiso Ba Khoebo ST, La Identidad Corporativa ES, Idéntitas Perusahaan SU, Utambulisho Wa Shirika SW, Företagsidentitet SV, Ang Corporate Identity TL, Шахсияти Корпоративӣ TG, கார்ப்பரேட் அடையாளம் TA, Корпоратив Үзенчәлек TT, కార్పొరేట్ గుర్తింపు TE, เอกลักษณ์องค์กร TH, Kurumsal Kimlik TR, Korporatiw Şahsyýet TK, Фірмовий Стиль UK, کارپوریٹ شناخت UR, كارخانا كىملىكى UG, Korporativ Identifikatsiya UZ, Bản Sắc Công Ty VI, Hunaniaeth Gorfforaethol CY, Corporate Identiteit FY, Isazisi Senkampani XH, פֿירמע אידענטיטעט YI, Idanimọ Ile-Iṣẹ YO, Ubunikazi Bebhizinisi ZU, Corporate Identity EN, for global reach.
Open Air Corporate Identity Media Articles
Our articles on Open Air, prepared for immediate use, are offered in several languages, including English, Italian, Hindi, German, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, French, Dutch, Turkish, Arabic (Standard) and Indonesian.
Unique Properties
Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
Tags
Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
Production Technology
The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
Design Challenge
The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
Project Duration
The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
Operation Flow
The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment. Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information.
Research
We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
Inspiration
With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
Image Credits
Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4 Video Credits: Art Direction AnaFatia, Graphic & Motion Design Sofia Silva Sound Credit: Oscar Benito
Project Overview
Open Air Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
AnaFatia was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Open Air Corporate Identity.
AnaFatia Press Releases
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Introducing Open Air: A Unique Corporate Identity Design
AnaFatia Unveils Open Air, a Graphical Identity and Visual Expression of Video Mapping and Vertical Acrobatic Dance Show
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