Zodiac Loong Chinese Baijiu
Packaging for Jiangsu Shuanggou Distillery Co., Ltd
The Chinese Baijiu packaging is rooted in traditional Chinese culture. The bottle cap features a cap sculpted like the Loong head, with its whiskers functioning as a locking mechanism. This design symbolizes auspiciousness, longevity, and good fortune, making the product ideal for gifting and collecting. The bottle combines a modern matte finish with a traditional Chinese color, and is engraved with traditional Chinese wave patterns. This approach improves the distinctiveness and artistry of this product while helping to promote traditional Chinese culture.
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Zodiac Loong Chinese Baijiu by Chengdu Stone Design Co Ltd
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Packaging by Chengdu Stone Design Co Ltd
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Chengdu Stone Design Co Ltd Zodiac Loong Chinese Baijiu
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Chengdu Stone Design Co Ltd Packaging
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Unique Properties
This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
Tags
Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
Production Technology
The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal. The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.
Design Challenge
To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
Project Duration
The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
Operation Flow
The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity. The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration. The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
Research
Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
Inspiration
With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
Project Overview
Zodiac Loong Chinese Baijiu Packaging has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Chengdu Stone Design Co., Ltd.
Golden Recognition
Chengdu Stone Design Co., Ltd was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Zodiac Loong Chinese Baijiu Packaging.
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