Stories of Communication

Branding for School of Communication, East China Normal University

This work is about the story of communication. Based on the main logo, a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. From Quipu-Knotted strings for information collection in prehistoric civilization to the age of AI, the logo family shows a whole history of communication technology of human. For the 15th anniversary of the School of Communication, ECNU, the visual identity design of project is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom and creativity.

Download Press Kit № 136234

Download Press Kit № 136234 Branding for School of Communication, East China Normal University by Mengyi Xie to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Stories of Communication by Mengyi Xie

Download 1800 Pixels JPEG Image.

Branding by Mengyi Xie

Download 1800 Pixels JPEG Image.

Mengyi Xie Stories of Communication

Download 1800 Pixels JPEG Image.

Mengyi Xie Branding

Download 1800 Pixels JPEG Image.

Mengyi Xie Designer Portrait Photo

Download 1800 Pixels JPEG Image.

School of Communication East China Normal UniversityBrand Logo

Download 1800 Pixels JPEG Image.

Stories of Communication Branding Press Releases

Press resources for Stories of Communication are offered in several languages: English.

Stories of Communication Branding Media Articles

Our Stories of Communication articles are prepped and available in these languages: German, Hindi, Turkish, Arabic (Standard), Japanese, Russian, English, Spanish, Portuguese, French, Dutch, Korean, Indonesian, Italian and Chinese (Mandarin), ready for your use.

Unique Properties

The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.

Tags

Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication

Production Technology

The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.

Design Challenge

Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.

Project Duration

The project was in Shanghai.

Operation Flow

Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.

Research

The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.

Inspiration

The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.

Project Overview

Stories of Communication Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Mengyi Xie.

Bronze Recognition

Mengyi Xie was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Stories of Communication Branding.

Mengyi Xie Press Releases

Discover Mengyi Xie's journey through our press releases, available for all press members and journalists to use without restrictions. 1 press releases are now available for immediate access by journalists.

15th Anniversary Celebration of the School of Communication, ECNU

Memorializing the History of Communication through Visual Identity

Mengyi Xie Newsroom

Explore Mengyi Xie Newsroom to uncover award-winning design projects and more.