Stories of Communication

Branding for School of Communication, East China Normal University

This work is about the story of communication. Based on the main logo, a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. From Quipu-Knotted strings for information collection in prehistoric civilization to the age of AI, the logo family shows a whole history of communication technology of human. For the 15th anniversary of the School of Communication, ECNU, the visual identity design of project is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom and creativity.

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Stories of Communication by Mengyi Xie

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Branding by Mengyi Xie

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Mengyi Xie Stories of Communication

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School of Communication East China Normal UniversityBrand Logo

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Stories of Communication Branding Press Releases

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Stories of Communication Branding Media Articles

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Unique Properties

The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.

Tags

Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication

Production Technology

The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.

Design Challenge

Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.

Project Duration

The project was in Shanghai.

Operation Flow

Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.

Research

The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.

Inspiration

The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.

Project Overview

Stories of Communication Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Mengyi Xie.

Bronze Recognition

Mengyi Xie was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Stories of Communication Branding.

Mengyi Xie Press Releases

Journalists and media members can enrich their content with our press releases on Mengyi Xie, available for free use. 1 press releases are now available for immediate access by journalists.

15th Anniversary Celebration of the School of Communication, ECNU

Memorializing the History of Communication through Visual Identity

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