Tea and Tea
Branding for Shenzhen Huathink Design CO.,LTD
Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering Tea and Tea and the Arabic numeral 2, which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Download Press Kit № 146784
Download Press Kit № 146784 Branding for Shenzhen Huathink Design CO.,LTD by YongQing Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tea and Tea by YongQing Liu
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Branding by YongQing Liu
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YongQing Liu Tea and Tea
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YongQing Liu Branding
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YongQing Liu Design Team Photo
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Shenzhen Huathink Design CO LTD Brand Logo
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Tea and Tea Branding Press Releases
Our Tea and Tea press releases are ready in languages: English, for your convenience.
Tea and Tea Branding Translations
Excited to make Tea and Tea accessible in many languages through our translations: Handelsmerk AF, Markimi SQ, ብራንዲንግ AM, العلامة التجارية AR, Բրենդինգը HY, Brendinq AZ, Marka EU, Брэндынг BE, ব্র্যান্ডিং BN, Brendiranje BS, Брандирането BG, Branding MY, Marca CA, Ang Branding CEB, Chizindikiro NY, 品牌 ZY, 品牌 ZH, Branding CO, Brendiranje HR, Branding CS, Branding DA, Branding NL, Markigo EO, Bränding ET, Brändäys FI, La Marque FR, Branndadh GD, Marca GL, ბრენდინგი KA, Branding DE, Επωνυμία EL, બ્રાન્ડિંગ GU, Mak HT, Alamar Alama HA, Hōʻailona HAW, מיתוג HE, ब्रांडिंग HI, Branding HMN, A Márkaépítés HU, Vörumerki IS, Ika IG, Merek ID, Brandáil GA, Marchio IT, ブランディングは JA, Branding JV, ಬ್ರ್ಯಾಂಡಿಂಗ್ KN, Брендинг KK, យីហោ KM, Kuranga RW, 브랜딩은 KO, Branding KU, Брендинг KY, ຍີ່ຫໍ້ LO, Tiones LA, Zīmols LV, Prekės Ženklas LT, Branding LB, Брендирањето MK, Marika MG, Penjenamaan MS, ബ്രാൻഡിംഗ് ML, Branding MT, Waitohu MI, ब्रँडिंग MR, Брэнд MN, ब्रान्डिङ NE, Merkevarebygging NO, ବ୍ରାଣ୍ଡିଂ OR, نښه کول PS, برندسازی FA, Branding PL, Marca PT, ਬ੍ਰਾਂਡਿੰਗ PA, Brandingul RO, Брендинг RU, Fa'ailoga SM, Брендирање SR, Branding SN, Branding SD, Branding SI, Značky SK, Blagovna Znamka SL, Calaamadaynta SO, Lets'oao ST, Marca ES, Branding SU, Chapa SW, Varumärke SV, Ang Pagba-Brand TL, Брендинг TG, பிராண்டிங் TA, Брендлау TT, బ్రాండింగ్ TE, การสร้างแบรนด์ TH, Markalama TR, Marka TK, Брендинг UK, برانڈنگ UR, ماركا UG, Brending UZ, Xây Dựng Thương Hiệu VI, Brandio CY, Branding FY, Uphawu XH, בראַנדינג YI, Iyasọtọ YO, Ukufaka Uphawu ZU, Branding EN.
Tea and Tea Branding Media Articles
Ready-to-feature articles on Tea and Tea are available in these languages: Dutch, Italian, Japanese, French, Indonesian, Spanish, English, Turkish, Arabic (Standard), German, Portuguese, Hindi, Korean, Russian and Chinese (Mandarin), for your convenience.
Unique Properties
Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tags
Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Production Technology
Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Design Challenge
We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Project Duration
The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Operation Flow
In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category. Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Research
We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspiration
The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Image Credits
Image: Shenzhen Huathink Liu Yongqing Brand Design
Project Overview
Tea and Tea Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
YongQing Liu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Tea and Tea Branding.
YongQing Liu Press Releases
Discover YongQing Liu's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 2 press releases, available exclusively for journalists.
Introducing the New Branding for Tea and Tea: A Refreshing Twist on Chinese Tea Latte
YongQing Liu Unveils the Revamped Logo and Packaging Design for Tea and Tea
YongQing Liu Newsroom
Discover outstanding design and award-winning initiatives in the YongQing Liu Newsroom.
