Packaging
Li Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also the salamander fish, pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.

China Resources Snow Breweries 2022 Enterprise Golden Press Kit № 136752

Download Press Kit № 136752

Download Press Kit № 136752 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Li Beer by China Resources Snow Breweries
Li Beer by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Packaging by China Resources Snow Breweries
Packaging by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

China Resources Snow Breweries Li Beer
China Resources Snow Breweries Li Beer

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

China Resources Snow Breweries Packaging
China Resources Snow Breweries Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

CHINA RESOURCES SNOW BREWERIESBrand Logo
CHINA RESOURCES SNOW BREWERIESBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Li Beer Packaging Press Releases

For Li Beer, we offer press releases in multiple languages, including: English.


Press Kit
Li Beer Packaging Media Articles

Explore our ready-to-use articles on Li Beer, available in multiple languages: Dutch, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), English, Chinese (Mandarin), Hindi, Spanish, Italian, German, French and Portuguese, for your feature stories.


Unique Properties

The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.

Production Technology

The bottle is made of glass.

Design Challenge

The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.

Project Duration

The project started in 2020 and finished in June, 2021.

Operation Flow

The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.

Research

The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.

Inspiration

The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes

Project Overview

Li Beer Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

 Award Logo
Golden Recognition

China Resources Snow Breweries was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Li Beer Packaging.

DesignPRWire
China Resources Snow Breweries Press Releases

Media members, dive into our press releases on China Resources Snow Breweries's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 9 press releases for journalists.


Introducing Li Beer: A Celebration of Ancient Chinese Brewing History

CHINA RESOURCES SNOW BREWERIES Unveils Li Beer, Inspired by Ancient Chinese Brewing Techniques


Newsroom
China Resources Snow Breweries Newsroom

Explore China Resources Snow Breweries Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 136752. Check out China Resources Snow Breweries's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are currently viewing Press Kit / Media Showcase 136752 for the Li Beer, with further content available in Newsroom 327890.

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