Packaging
West Lake Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.

China Resources Snow Breweries 2025 Enterprise Silver Press Kit № 163374

Download Press Kit № 163374

Download Press Kit № 163374 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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West Lake Beer by China Resources Snow Breweries
West Lake Beer by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Packaging by China Resources Snow Breweries
Packaging by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

China Resources Snow Breweries West Lake Beer
China Resources Snow Breweries West Lake Beer

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

China Resources Snow Breweries Packaging
China Resources Snow Breweries Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

CHINA RESOURCES SNOW BREWERIESBrand Logo
CHINA RESOURCES SNOW BREWERIESBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Design Newswire
West Lake Beer Packaging Press Releases

Access press releases crafted for West Lake Beer in these languages: English.


Unique Properties

The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.

Tags

Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics

Production Technology

The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience. The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.

Design Challenge

The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script. The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.

Project Duration

The project was designed and developed in December 2022 in Beijing.

Operation Flow

The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.

Research

Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.

Inspiration

Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.

Project Overview

West Lake Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

 Award Logo
Silver Recognition

China Resources Snow Breweries was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work West Lake Beer Packaging.

DesignPRWire
China Resources Snow Breweries Press Releases

For journalists seeking engaging content: Explore our press releases featuring China Resources Snow Breweries's work, freely available for incorporation into your stories. 9 press releases are now available for immediate access by journalists.


West Lake Beer Packaging Wins Silver at 2025 A' Design Awards for Blending Cultural Heritage and Modern Aesthetics

China Resources Snow Breweries' West Lake Beer packaging, designed in Beijing in December 2022, has been honored with the Silver A' Packaging Design Award 2025 for its innovative integration of iconic West Lake scenery, traditional Chinese typography, and advanced materials, elevating both the visual and cultural value of the product for consumers across China.


Newsroom
China Resources Snow Breweries Newsroom

Dive into China Resources Snow Breweries Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 163374. Navigate China Resources Snow Breweries's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing Press Kit / Media Showcase 163374 on West Lake Beer. For more details, access Newsroom 327890.

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