Packaging
West Lake Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.

China Resources Snow Breweries 2025 Enterprise Silver Press Kit № 163374

Download Press Kit № 163374

Download Press Kit № 163374 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


West Lake Beer by China Resources Snow Breweries
West Lake Beer by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Packaging by China Resources Snow Breweries
Packaging by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

China Resources Snow Breweries West Lake Beer
China Resources Snow Breweries West Lake Beer

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

China Resources Snow Breweries Packaging
China Resources Snow Breweries Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

CHINA RESOURCES SNOW BREWERIESBrand Logo
CHINA RESOURCES SNOW BREWERIESBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Unique Properties

The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.

Tags

Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics

Production Technology

The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience. The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.

Design Challenge

The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script. The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.

Project Duration

The project was designed and developed in December 2022 in Beijing.

Operation Flow

The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.

Research

Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.

Inspiration

Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.

Project Overview

West Lake Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

 Award Logo
Silver Recognition

China Resources Snow Breweries was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work West Lake Beer Packaging.

DesignPRWire
China Resources Snow Breweries Press Releases

We provide a series of press releases on China Resources Snow Breweries that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 6 press releases for all journalists.


Newsroom
China Resources Snow Breweries Newsroom

Discover outstanding design and award-winning initiatives in the China Resources Snow Breweries Newsroom.

You are currently viewing Media Showcase № 163374. Explore China Resources Snow Breweries's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing the Media Showcase 163374 for West Lake Beer. You will find further content in Newsroom 327890.

Explore Now

Snow Draft Beer Packaging
Snow Draft Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Enterprise Golden
Hainan Beer Packaging
Hainan Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Enterprise Silver
Lowen Packaging
Lowen

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2022 Enterprise Silver
Li Beer Packaging
Li Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2022 Enterprise Golden
Snow Zero Packaging
Snow Zero

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Enterprise Silver
Qinshihuang Cpa Packaging
Qinshihuang Cpa

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Enterprise Bronze
Ken14 Beer Packaging
Ken14

Beer Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2025 Enterprise Silver
Nong Li Beer Packaging
Nong Li

Beer Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2025 Enterprise Platinum
Shede Spirit Oriental Wisdom Packaging
Shede Spirit Oriental Wisdom

Packaging for Shede Spirits Co., Ltd

Sichuan ZhuoYue Cultural Creativity Development Co., Ltd 2024 Agency Silver
Fabrika Coffee Packaging
Fabrika Coffee

Packaging for Shokoladnitsa

W Design Bureau 2025 Agency Silver
Jiao Yu Gin Packaging
Jiao Yu Gin

Packaging for Laizhou Distillery

Laizhou Distillery 2024 Agency Silver
Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY