Packaging
Snow Zero

Packaging for CHINA RESOURCES SNOW BREWERIES

Zero is a kind of low-calorie drink. The infinity symbol is used to interpret the concept of midnight as both the end and the beginning. Moreover, figure 0 on the package uses to a 3D liquid metal process, while the illustrations on bottles are designed based on pioneer visual art, representing the low-calorie feature of the product and a futuristic style.

China Resources Snow Breweries 2023 Agency Silver Press Kit № 144346

Download Press Kit № 144346

Download Press Kit № 144346 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Snow Zero by China Resources Snow Breweries
Snow Zero by China Resources Snow Breweries

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Packaging by China Resources Snow Breweries
Packaging by China Resources Snow Breweries

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China Resources Snow Breweries Snow Zero
China Resources Snow Breweries Snow Zero

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

China Resources Snow Breweries Packaging
China Resources Snow Breweries Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

CHINA RESOURCES SNOW BREWERIESBrand Logo
CHINA RESOURCES SNOW BREWERIESBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Snow Zero Packaging Press Releases

Explore press materials for Snow Zero, available in languages such as English.


Press Kit
Snow Zero Packaging Media Articles

Ready for your features: articles on Snow Zero in various languages, including Korean, Indonesian, Hindi, Japanese, Russian, English, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, German, French, Portuguese and Dutch.


Unique Properties

Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.

Tags

Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal

Production Technology

aluminum can and glass bottle

Design Challenge

The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.

Project Duration

The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.

Operation Flow

With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.

Research

In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.

Inspiration

The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.

Project Overview

Snow Zero Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

 Award Logo
Silver Recognition

China Resources Snow Breweries was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Snow Zero Packaging.

DesignPRWire
China Resources Snow Breweries Press Releases

Our press releases on China Resources Snow Breweries and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 6 press releases for journalists.


Snow Zero: A Futuristic Low-Calorie Hard Sparkling Water for Gen Z

China Resources Snow Breweries Introduces Snow Zero, a Low-Calorie Hard Sparkling Water with Futuristic Packaging


Newsroom
China Resources Snow Breweries Newsroom

Step into China Resources Snow Breweries Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 144346. Check out China Resources Snow Breweries's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are here: Press Kit / Media Showcase 144346 about Snow Zero. Additional content is available in Newsroom 327890.

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