Kite
Packaging for School of Arts Chongqing University
The kite museum mooncake gift box is different from the general souvenirs. In this museum's cultural and creative packaging design, the team owes cultural characteristics and Oriental aesthetic taste. Packaging has administrative levels feeling, using the local kite element modeling transformation and semantic expression, through its external visual packaging and inner structure of the "sight, touch, taste", combination of sensory experience with "can play, can reward", the spirit of enjoyment.
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Kite by Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan
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Packaging by Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan
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Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan Kite
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Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan Packaging
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Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan Design Team Photo
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School of Arts Chongqing UniversityBrand Logo
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Kite Packaging Press Releases
Press releases for Kite are now accessible in these languages: English.
Kite Packaging Translations
Excited to make Kite accessible in many languages through our translations: Verpakking AF, Paketimi SQ, ማሸግ AM, التغليف AR, Փաթեթավորում HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Pakovanje BS, Опаковка BG, ထုပ်ပိုးမှု MY, Embalatge CA, Pagputos CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજિંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistiú GA, Confezione IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Орау KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Сав Баглаа Боодол MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalaj RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Balenie SK, Embalaža SL, Baakad SO, Phutheloana ST, Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Упаковка UK, پیکیجنگ UR, ئورالما UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Packaging EN.
Kite Packaging Media Articles
We provide articles ready for publication on Kite, offered in several languages: Arabic (Standard), Portuguese, Dutch, Turkish, Hindi, Chinese (Mandarin), Italian, German, French, English, Korean, Indonesian, Japanese, Russian and Spanish.
Unique Properties
The kite museum mooncake gift box is different from the general souvenirs. The work consists of small kite crafts, carved paper lamps and mooncake cakes, which constitute a composite gift box with three experiences, three levels and three combinations. The design mobilizes visual, tactile, taste and other different sensory echoes of traditional cultural memory, to meet the different needs of consumers in the appreciation of commemoration, participation in production, taste and appreciation.
Tags
Packaging, tradition, kites, layers, crafts
Production Technology
The packaging is composed of a hard cardboard external box and is printed in color. The inner small box is composed of 300 grams of special paper to make the upper printed kite pattern. Paper carved lamps are carved by traditional color cardboard hollow, and are supported by wooden frames. The internal manual material package is composed of bamboo, wire and paper, which can be used repeatedly. The packaging process is simple and easy to mass production.
Design Challenge
This design breaks through common design thinking around the single dimension graphic creativity, and adopts the three-dimensional layered way to innovate. Whether the form of packaging, gift box content, material selection, or the use of visual elements, it is difficult to innovate and transform the unique cultural imprint and design semantic expression is the biggest. The team tried to restructure and reconstruct the content and form in the design, and finally realized the activation of traditional kite culture through the gift box souvenir.
Project Duration
The project was commenced in Chongqing in July, 2021, completed in Chongqing in October, 2021, and exhibited in Chongqing in December, 2021.
Operation Flow
The packaging is Rigid Box with separated lid, which is easy to operate and convenient to take out. The interior uses DIY kite material package, which is convenient for consumers to experience the craft process of making kites by themselves and interact with consumers. The materials can be used repeatedly and are green.
Research
Weifang kite in China has a long history of culture. The kite elements are used to run through the whole souvenir gift box design, breaking through the single element of the museum cultural’ s creative souvenir mode, integrating moon cake cakes, miniature kite decoration for furnishing articles and carved paper lamps into one, with the commercial and artistic nature of cultural experience, showing the design aesthetic pursuit of both modern novelty and traditional oriental flavor, making the museum cultural consumption taste more elegant.
Inspiration
Weifang kite is a traditional Chinese handicraft treasure with long history and great influence. This design services for the mooncake gift box of kite museum. The design idea comes from Weifang kite and adopt a three-tier structure. The main tone of color include ' Shi Yang Jin ', ' Zhu Qing ' and ' Iris Blue '. With elements like butterfly kites, goldfish kites and goldbufo kites, it highlights the distinctive cultural symbols of Weifang, It is both practical and aesthetic.
Project Overview
Kite Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan.
Bronze Recognition
Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Kite Packaging.
Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan Press Releases
Attention press members and journalists: We offer a collection of press releases on Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan and their notable work, available for your unrestricted use. Available now: 1 press releases ready for immediate access by journalists.
Kite Museum Mooncake Gift Box Design Unveiled by Xi Zhao, Shaoyang Ren, Gang Li, Jiaqi Xuan
Traditional Chinese Kite Inspires Innovative Mooncake Gift Box Design
Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan Newsroom
Find inspiration and award-winning creativity within the Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan Newsroom.
