Packaging
Kite

Packaging for School of Arts Chongqing University

The kite museum mooncake gift box is different from the general souvenirs. In this museum's cultural and creative packaging design, the team owes cultural characteristics and Oriental aesthetic taste. Packaging has administrative levels feeling, using the local kite element modeling transformation and semantic expression, through its external visual packaging and inner structure of the "sight, touch, taste", combination of sensory experience with "can play, can reward", the spirit of enjoyment.

Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan 2023 Collaboration Bronze Press Kit № 142771

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Download Press Kit № 142771 Packaging for School of Arts Chongqing University by Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Kite by Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan
Kite by Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Packaging by Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan
Packaging by Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan Kite
Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan Kite

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan Packaging
Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan Packaging

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan Design Team Photo
Xi Zhao Shaoyang Ren Gang Li Jiaqi Xuan Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

School of Arts Chongqing UniversityBrand Logo
School of Arts Chongqing UniversityBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Design Newswire
Kite Packaging Press Releases

Our Kite press releases are ready in languages: English, for your convenience.


Language Icon
Kite Packaging Translations

Excited to make Kite accessible in many languages through our translations: Verpakking AF, Paketimi SQ, ማሸግ AM, التغليف AR, Փաթեթավորում HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Pakovanje BS, Опаковка BG, ထုပ်ပိုးမှု MY, Embalatge CA, Pagputos CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજિંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistiú GA, Confezione IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Орау KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Сав Баглаа Боодол MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalaj RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Balenie SK, Embalaža SL, Baakad SO, Phutheloana ST, Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Упаковка UK, پیکیجنگ UR, ئورالما UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Packaging EN.


Press Kit
Kite Packaging Media Articles

Leverage our ready-to-publish articles on Kite, offered in a range of languages: Arabic (Standard), Portuguese, Dutch, Turkish, Hindi, Chinese (Mandarin), Italian, German, French, English, Korean, Indonesian, Japanese, Russian and Spanish.


Unique Properties

The kite museum mooncake gift box is different from the general souvenirs. The work consists of small kite crafts, carved paper lamps and mooncake cakes, which constitute a composite gift box with three experiences, three levels and three combinations. The design mobilizes visual, tactile, taste and other different sensory echoes of traditional cultural memory, to meet the different needs of consumers in the appreciation of commemoration, participation in production, taste and appreciation.

Tags

Packaging, tradition, kites, layers, crafts

Production Technology

The packaging is composed of a hard cardboard external box and is printed in color. The inner small box is composed of 300 grams of special paper to make the upper printed kite pattern. Paper carved lamps are carved by traditional color cardboard hollow, and are supported by wooden frames. The internal manual material package is composed of bamboo, wire and paper, which can be used repeatedly. The packaging process is simple and easy to mass production.

Design Challenge

This design breaks through common design thinking around the single dimension graphic creativity, and adopts the three-dimensional layered way to innovate. Whether the form of packaging, gift box content, material selection, or the use of visual elements, it is difficult to innovate and transform the unique cultural imprint and design semantic expression is the biggest. The team tried to restructure and reconstruct the content and form in the design, and finally realized the activation of traditional kite culture through the gift box souvenir.

Project Duration

The project was commenced in Chongqing in July, 2021, completed in Chongqing in October, 2021, and exhibited in Chongqing in December, 2021.

Operation Flow

The packaging is Rigid Box with separated lid, which is easy to operate and convenient to take out. The interior uses DIY kite material package, which is convenient for consumers to experience the craft process of making kites by themselves and interact with consumers. The materials can be used repeatedly and are green.

Research

Weifang kite in China has a long history of culture. The kite elements are used to run through the whole souvenir gift box design, breaking through the single element of the museum cultural’ s creative souvenir mode, integrating moon cake cakes, miniature kite decoration for furnishing articles and carved paper lamps into one, with the commercial and artistic nature of cultural experience, showing the design aesthetic pursuit of both modern novelty and traditional oriental flavor, making the museum cultural consumption taste more elegant.

Inspiration

Weifang kite is a traditional Chinese handicraft treasure with long history and great influence. This design services for the mooncake gift box of kite museum. The design idea comes from Weifang kite and adopt a three-tier structure. The main tone of color include ' Shi Yang Jin ', ' Zhu Qing ' and ' Iris Blue '. With elements like butterfly kites, goldfish kites and goldbufo kites, it highlights the distinctive cultural symbols of Weifang, It is both practical and aesthetic.

Project Overview

Kite Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan.

Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan Design Team Photo Award Logo
Bronze Recognition

Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Kite Packaging.

DesignPRWire
Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan Press Releases

Access a rich repository of press releases on Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan, offered to press and media professionals for unrestricted use in their stories. Immediate access is granted to 1 press releases for all journalists.


Kite Museum Mooncake Gift Box Design Unveiled by Xi Zhao, Shaoyang Ren, Gang Li, Jiaqi Xuan

Traditional Chinese Kite Inspires Innovative Mooncake Gift Box Design


Xi Zhao  Shaoyang Ren Gang Li Jiaqi Xuan Design Team Photo
Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan Newsroom

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