Packaging for Michael Held
The gin's flavor, created through a infusion of hop and peppermint, is reflected in its visual identity. A frozen hop cone paired with a staring owl captures the crisp, cool essence of the drink. The dominance of mint is echoed in the outer packaging through shades of blue and stylized ice flowers. This cold, clean theme continues in the frosted glass bottle, where a metallic label enhances the icy impression. Subtle frost patterns and snowflake accents are embossed on the surface, reinforcing the fresh theme. Each element supports the gin's refreshing character.
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Download Press Kit № 163667 Packaging for Michael Held by Michael Held to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Availability alert: Press releases for Iced Hop Gin in languages including English.
Translations of Iced Hop Gin are ready for you in an array of languages: Takai MI, पॅकेजिंग MR, Савлалт MN, प्याकेजिङ NE, Emballasje NO, Emballasje NB, Embalatge OC, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بستهبندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Pʼakiy ruruy QU, Ambalaj RO, Упаковка RU, Afifiga SM, संवेष्टनम् SA, Pakovanje SR, Kuvhenekera SN, پيڪيجنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakadhayn SO, Phuthelo ST, Empaque ES, Kemasan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, སྒྲིལ་ཆས། BO, ዕሹግ TI, Ambalaj TR, Gaplama TK, Упаковка UK, پیکیجنگ UR, قاپلاش UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakisha XH, אָפּפּאַקונג YI, Ìdìpọ̀ YO, Ukupakisha ZU, Verpakking AF, Paketim SQ, ማሸጊያ AM, التغليف AR, পেকেজিং AS, Qablaşdırma AZ, Ontziratzea EU, Упакоўка BE, প্যাকেজিং BN, Pakovanje BS, Опаковка BG, ထုပ်ပိုးမှု MY, Embalatge CA, Pagbalot CEB, Kupakira NY, 包裝設計 ZY, Imballaghju CO, Pakiranje HR, Obalový design CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, Ñembojapyso GN, પેકેજિંગ GU, Anbalaj HT, Marufi HA, Pahu HAW, אריזה HE, पैकेजिंग HI, Ntim Khoom HMN, Csomagolás HU, Umbúðir IS, Nkwakọ IG, Kemasan ID, Pacáistiú GA, Packaging IT, パッケージデザイン JA, Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការរចនាបំពង់ KM, Ipaketi RW, 패키징 KO, پاکەجینگ KU, Камдоо KY, ບັນຈຸພັນ LO, Involucrum LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Փաթեթավորում HY, 包装设计 ZH, பேக்கேஜிங் TA, Кадаклау TT, Packaging EN, expanding accessibility.
Explore our ready-to-use articles on Iced Hop Gin, available in multiple languages: Korean, Arabic (Standard), Hindi, German, Spanish, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, Italian, English, Russian, Japanese and Portuguese, for your feature stories.
The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Gin, Infused, iced, owl, hop,
In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging. The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Not applicable
The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Images: Photographer tm studios visuelle medien GmbH, 2024.
Iced Hop Gin Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Michael Held was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Iced Hop Gin Packaging.
Explore the world of Michael Held through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.
Michael Held's Iced Hop Gin packaging, inspired by craft beer traditions and featuring a frosted glass bottle with metallic accents, has been awarded the Bronze A' Packaging Design Award 2025 for its unique blend of artistry and functionality, reflecting the gin's refreshing hop and peppermint infusion. The locally produced gin is available exclusively at a Franconian Switzerland farm store.
Unlock a treasure trove of award-winning designs by accessing Michael Held Newsroom.
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