Packaging
Surplus Year After Year

Packaging for Beijing Bofly Design Co.,LTD

It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

Yang Bo 2021 Professional Silver Press Kit № 117944

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Surplus Year After Year by Yang Bo
Surplus Year After Year by Yang Bo

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Packaging by Yang Bo
Packaging by Yang Bo

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Yang Bo Surplus Year After Year
Yang Bo Surplus Year After Year

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Yang Bo Packaging
Yang Bo Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Beijing Bofly Design Co  LTDBrand Logo
Beijing Bofly Design Co LTDBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Surplus Year After Year Packaging Press Releases

Discover our press releases for Surplus Year After Year available in the following languages: English.


Press Kit
Surplus Year After Year Packaging Media Articles

Utilize our prepared articles to feature Surplus Year After Year, available in the languages: Turkish, Korean, Hindi, Dutch, Indonesian, German, Arabic (Standard), Chinese (Mandarin), English, Spanish, Italian, French, Portuguese, Japanese and Russian.


Unique Properties

It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

Tags

Environmental protection, Green, Innovative, Fashionable, Modern Chinese style

Production Technology

The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.

Design Challenge

How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.

Project Duration

The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.

Operation Flow

When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.

Inspiration

The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.

Project Overview

Surplus Year After Year Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Yang Bo.

 Award Logo
Silver Recognition

Yang Bo was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Surplus Year After Year Packaging.

DesignPRWire
Yang Bo Press Releases

Access a rich repository of press releases on Yang Bo, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 5 press releases are available right now.


Introducing "Surplus Year After Year" - A Modern Chinese Style Packaging Design by Yang Bo

Beijing, China - December 2020


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