Mouled Bonbon

Seasonal Packaging for Voila Dessert shop

This is a packaging design for special bonbon sized nuts candy only made for the Mouled occasion. The design concept is based on the shape of a wrapped bonbon adapted to the length of the tube. The designer simplified the Mouled traditional folklore festival to minimal iconic elements using clear geometric lines. He created the Doll, Knight, Horse, Evil Eye, and Dove with vivid color blocks. Using the same geometric style, he created the Mouled Bonbon bold typography bringing the concept together. This Mouled Bonbon is a modern take on an ancient conventional celebration.

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Mouled Bonbon by BOLD Branding

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Seasonal Packaging by BOLD Branding

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BOLD Branding Mouled Bonbon

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BOLD Branding Seasonal Packaging

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Voila Dessert shopBrand Logo

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Mouled Bonbon Seasonal Packaging Press Releases

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Mouled Bonbon Seasonal Packaging Media Articles

Ready for your features: articles on Mouled Bonbon in various languages, including Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese, Turkish, Arabic (Standard), English, Spanish, Italian and Dutch.

Unique Properties

The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way

Tags

packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual

Production Technology

These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening

Design Challenge

Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge. We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.

Project Duration

The project started in August 2022 in Cairo and finished in October 2022 in Cairo

Operation Flow

This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.

Research

Qualitative and quantitative research. The objective was to know if people would resist a modern design for a conventional occasion. We conducted online survey on random sample of current customers and the shop nearby pedestrians. The Majority didn't like traditional Mouled designs, wanted more creative designs. They liked the design, colors, and typography and kept interacting with the tube translating the icons. The design would affect their purchase decision and they would choose modern design.

Inspiration

Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration

Image Credits

Image #1: Illustrator Kamal Rizk, 2022 Image #2: Illustrator Kamal Rizk, 2022 Image #3: Illustrator Kamal Rizk, 2022 Image #4: Illustrator Kamal Rizk, 2022 Image #5: Illustrator Kamal Rizk, 2022

Project Overview

Mouled Bonbon Seasonal Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

BOLD Branding was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Mouled Bonbon Seasonal Packaging.

BOLD Branding Press Releases

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Mouled Bonbon: A Modern Take on Traditional Festive Packaging

BOLD Branding Unveils Seasonal Packaging Inspired by the Mouled Celebration

BOLD Branding Newsroom

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