To Beauty
Skincare Brand for To Beauty
To is a skincare brand inspired by the life and mystery of the cosmos and the meditative experiences of the spirit. A mystical color palette, organic symbology that expresses the pulse of life, even the inside the cap, which receives little attention, is beautifully designed in a crescent shape. The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic.
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Download Press Kit № 149520 Skincare Brand for To Beauty by Yuta Takahashi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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To Beauty by Yuta Takahashi
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Skincare Brand by Yuta Takahashi
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Yuta Takahashi To Beauty
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Yuta Takahashi Skincare Brand
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To BeautyBrand Logo
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To Beauty Skincare Brand Press Releases
For To Beauty, we offer press releases in multiple languages, including: English.
To Beauty Skincare Brand Media Articles
Ready for your features: articles on To Beauty in various languages, including Turkish, Korean, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), English, German, Dutch, Hindi, French, Portuguese, Indonesian, Italian and Spanish.
Unique Properties
TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Tags
skincare, mysterious, branding, packaging, product, japan
Production Technology
We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Design Challenge
We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Project Duration
It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Operation Flow
The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Research
We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspiration
People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Image Credits
Image 1: Photographer Yuta Takahashi, 2023 Optional Image 1: Photographer Yuta Takahashi, 2023 Optional Image 2: Photographer Yuta Takahashi, 2023 Optional Image 3: Photographer Yuta Takahashi, 2023 Optional Image 4: Photographer Yuta Takahashi, 2023
Project Overview
To Beauty Skincare Brand has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Yuta Takahashi was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work To Beauty Skincare Brand.
Yuta Takahashi Press Releases
Explore the world of Yuta Takahashi through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 4 press releases.
Introducing TO Beauty: A Mystical Skincare Brand by Yuta Takahashi
Yuta Takahashi unveils TO Beauty, a skincare brand inspired by cosmic oneness and meditative experiences, designed to bring deep healing to people. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Yuta Takahashi Newsroom
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