Waggner Coffee
Packaging for Wallrus Design Studio
The presented design has hidden angles of the life and familiarity of the Nibet consumer to his place of residence. The old German wooden windows, designed by using linear illustration by Rapid, and with the brand symbol placed in the middle of them, say everything the audience needs to understand the brand story. The use of printing techniques has a great impact on making the design more eye-catching, and finally, this packaging can shine well on the shelf and attract the audience's eyes.
Download Press Kit № 151041
Download Press Kit № 151041 Packaging for Wallrus Design Studio by Wallrus Design Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Waggner Coffee by Wallrus Design Studio
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Packaging by Wallrus Design Studio
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Wallrus Design Studio Waggner Coffee
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Wallrus Design Studio Packaging
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Waggner Coffee Packaging Press Releases
Press resources for Waggner Coffee are offered in several languages: English.
Waggner Coffee Packaging Media Articles
Access our collection of Waggner Coffee articles, ready for use and offered in languages: Italian, Indonesian, Hindi, German, French, Portuguese, Dutch, Turkish, Korean, Arabic (Standard), Japanese, Russian, English, Chinese (Mandarin) and Spanish.
Unique Properties
The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Tags
Coffee, Packaging, German product, Wallrus
Production Technology
This product is rotogravure-printing on metalized coffee pouch.
Design Challenge
Attention to the origin of the brand and the use of familiar forms for the packaging audience
Project Duration
The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow
This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Research
Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration
Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Image Credits
Mockup: Wallrus Design Studio
Project Overview
Waggner Coffee Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Wallrus Design Studio was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Waggner Coffee Packaging.
Wallrus Design Studio Press Releases
Access a rich repository of press releases on Wallrus Design Studio, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 6 press releases are available right now.
Introducing Waggner Coffee: A Unique Packaging Design by Wallrus Design Studio
Wallrus Design Studio presents Waggner Coffee, a distinctive packaging design that stands out on the shelf and tells a compelling brand story.
Wallrus Design Studio Newsroom
Unlock a treasure trove of award-winning designs by accessing Wallrus Design Studio Newsroom.
