Marlenka

Packaging for Marlenka International s.r.o.

The Marlenka packaging redesign centers on a clean, distinctive design that ensures strong shelf presence and clear differentiation across the product range. The packaging system is designed to accommodate a variety of cakes and honey based desserts, using a structured approach to distinguish flavors, formats, and sizes. Premium visual aesthetics enhance product appeal, while innovative materials and advanced printing technologies guarantee exceptional quality. The refined design not only elevates the consumer experience but also strengthens Marlenka's brand identity and market positioning.

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Marlenka by David Kantor

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Packaging by David Kantor

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David Kantor Marlenka

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David Kantor Packaging

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Marlenka International s r o Brand Logo

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David Kantor Corporate Logo

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Unique Properties

The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.

Tags

marlenka, redesign, packaging,

Production Technology

A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.

Design Challenge

Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.

Project Duration

The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.

Operation Flow

The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.

Research

The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.

Inspiration

The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.

Image Credits

David Kantor Petr Vaněk

Project Overview

Marlenka Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

David Kantor was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Marlenka Packaging.

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