Packaging
Marlenka

Packaging for Marlenka International s.r.o.

The Marlenka packaging redesign centers on a clean, distinctive design that ensures strong shelf presence and clear differentiation across the product range. The packaging system is designed to accommodate a variety of cakes and honey based desserts, using a structured approach to distinguish flavors, formats, and sizes. Premium visual aesthetics enhance product appeal, while innovative materials and advanced printing technologies guarantee exceptional quality. The refined design not only elevates the consumer experience but also strengthens Marlenka's brand identity and market positioning.

David Kantor 2025 Agency Bronze Press Kit № 170016

Download Press Kit № 170016

Download Press Kit № 170016 Packaging for Marlenka International s.r.o. by David Kantor to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Marlenka by David Kantor
Marlenka by David Kantor

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Packaging by David Kantor
Packaging by David Kantor

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

David Kantor Marlenka
David Kantor Marlenka

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

David Kantor Packaging
David Kantor Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Marlenka International s r o Brand Logo
Marlenka International s r o Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

David Kantor Corporate Logo
David Kantor Corporate Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

Design Newswire
Marlenka Packaging Press Releases

Availability alert: Press releases for Marlenka in languages including English.


Unique Properties

The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.

Tags

marlenka, redesign, packaging,

Production Technology

A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.

Design Challenge

Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.

Project Duration

The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.

Operation Flow

The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.

Research

The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.

Inspiration

The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.

Image Credits

David Kantor Petr Vaněk

Project Overview

Marlenka Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

David Kantor was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Marlenka Packaging.

DesignPRWire
David Kantor Press Releases

For journalists seeking engaging content: Explore our press releases featuring David Kantor's work, freely available for incorporation into your stories. Instantly access 2 press releases, available exclusively for journalists.


David Kantor's Marlenka Packaging Redesign Wins Bronze at 2025 A' Design Awards

David Kantor's innovative packaging redesign for Marlenka, completed in February 2025 in the Czech Republic, has earned the prestigious Bronze A' Packaging Design Award, recognizing its blend of modern aesthetics, advanced technology, and strong brand differentiation in the competitive sweets sector.


Newsroom
David Kantor Newsroom

Find inspiration and award-winning creativity within the David Kantor Newsroom.

You are currently viewing Media Showcase № 170016. Explore David Kantor's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. This is Press Kit / Media Showcase 170016 featuring the Marlenka. For more in-depth materials, see Newsroom 341385.

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