Precious Pastries

Packaging for a Healthcare Brand for HUI QIONG YANG

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

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Precious Pastries by HUI QIONG YANG

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Packaging for a Healthcare Brand by HUI QIONG YANG

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HUI QIONG YANG Precious Pastries

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HUI QIONG YANG Packaging for a Healthcare Brand

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HUI QIONG YANG Designer Portrait Photo

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HUI QIONG YANGBrand Logo

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Precious Pastries Packaging for a Healthcare Brand Press Releases

Press resources for Precious Pastries are offered in several languages: English.

Precious Pastries Packaging for a Healthcare Brand Media Articles

Ready for your features: articles on Precious Pastries in various languages, including Spanish, Chinese (Mandarin), Italian, German, French, Portuguese, Turkish, Arabic (Standard), Japanese, Russian, English, Korean, Dutch, Indonesian and Hindi.

Unique Properties

The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture. Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience.

Inspiration

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.

Project Overview

Precious Pastries Packaging for a Healthcare Brand has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit HUI QIONG YANG.

Silver Recognition

HUI QIONG YANG was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Precious Pastries Packaging for a Healthcare Brand.

HUI QIONG YANG Press Releases

We provide a series of press releases on HUI QIONG YANG that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 2 press releases for journalists.

Richstudio Unveils "Precious Pastries" Packaging for Zhenyuantang Bazhen Cake

Richstudio's latest design, "Precious Pastries," is a visually stunning packaging for Zhenyuantang's century-old traditional Chinese medicine brand, Bazhen Cake, inspired by the symbolism of cranes in Chinese culture.

HUI QIONG YANG Newsroom

Dive into HUI QIONG YANG Newsroom to explore celebrated designs and projects.