Tianmu Yunwu Tea
Packaging for Xinchang County Government
Tianmu Yunwu Tea is a gift box designed for packaging tea sold as a travel souvenir in Xinchang. The outer box takes the shape of a mountain and uses a two-layer pull-out structure. When the box is opened, the inner jar rises, creating a scene of mountains, land and clouds for display. The main visual is based on the local Queen Mother's Banquet culture, and combines traditional elements with a modern style. The gift box measures 300 by 200 by 180 millimeters and the jar measures 90 by 90 by 90 millimeters.
Download Press Kit № 138145
Download Press Kit № 138145 Packaging for Xinchang County Government by HUI QIONG YANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Tianmu Yunwu Tea by HUI QIONG YANG
Download 1800 Pixels JPEG Image.
Packaging by HUI QIONG YANG
Download 1800 Pixels JPEG Image.
HUI QIONG YANG Tianmu Yunwu Tea
Download 1800 Pixels JPEG Image.
HUI QIONG YANG Packaging
Download 1800 Pixels JPEG Image.
HUI QIONG YANG Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Xinchang County GovernmentBrand Logo
Download 1800 Pixels JPEG Image.
Tianmu Yunwu Tea Packaging Press Releases
Explore press materials for Tianmu Yunwu Tea, available in languages such as English.
Tianmu Yunwu Tea Packaging Translations
Tianmu Yunwu Tea in your language: we provide project translations across multiple languages: Primary Function: Чәй өчен төргәк TT, Teepakend ET, Συσκευασία Τσαγιού EL, Tepakkningar IS, Шай қаптамасы KK, Primary Function: Pakete sa Tsa CEB, Tee-Ferpakking FY, Embalatge de tè OC, Theeverpakking NL, டீ பேக்கேஜிங் TA, Arbatos pakuotė LT, Paketim çaji SQ, Ka'aygua Ñemoheñói GN, ཇ་ཡི་ལྤགས་ཤུབས། BO, Ambalaža za čaj SR, Ambalaža za čaj BS, Teförpackning SV, ການຫຸ້ມຫໍ່ຊາ LO, บรรจุภัณฑ์ชา TH, Kunshin Shayi HA, Tējas iepakojums LV, Primary Function: چاي قاچىلاش UG, Թեյի փաթեթավորում HY, Teepakkaus FI, Ambalaža za čaj HR, Te Whakakākahu Tī MI, 天目雲霧茶包裝 ZY, Ngwugwu Tii IG, Ipakira ry'Icyayi RW, Ìṣiṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì YO, Ukupakisha Itiye ZU, Опаковка за чай BG, Involucrum Theae LA, තේ ඇසුරුම්කරණය SI, ચા પેકેજિંગ GU, Primary Function: Afifiga Lauti SM, ചായ പാക്കേജിംഗ് ML, चिया प्याकेजिङ NE, Ippakkjar tat-Te MT, Embalaža za čaj SL, אריזת תה HE, Fonksyon Prensipal: Anbalaj Te HT, Teo-Pakumo EO, လက်ဖက်ရည် ထုပ်ပိုးမှု MY, Ipakethe Yeti XH, Kemasan Teh JV, Tianmu Yunwu Té Waqaychana QU, ናይ ሻሂ ማሸጊ TI, Primary Function: پاکەتکردنی چا KU, Primary Function: Baakadaynta Shaaha SO, Opakowanie herbaty PL, Envàs de te CA, ჩაის შესაფუთი KA, चायस्य वेष्टनम् SA, চাহ পেকেজিং AS, Tianmu Yunwu Tsev Xya Cav HMN, Bungkus Entéh SU, ಚಹಾ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Téiverpackung LB, Пакување за чај MK, Balenie čaju SK, Пакаванне для гарбаты BE, ʻEke Kīʻaha Kī HAW, Pembungkusan Teh MS, بستهبندی چای FA, Функсияи асосӣ: Бастабандии чой TG, Kolotala ka Tiyi NY, Primary Function: Choy qadoqlash UZ, Bao Bì Trà VI, កញ្ចប់វេចខ្ចប់តែ KM, Envasado de té GL, Ufungashaji wa Chai SW, Пакування чаю UK, టీ ప్యాకేజింగ్ TE, Tianmu Yunwu Çayı AZ, Pacáistiú Tae GA, Tea Packaging: Цайны баглаа боодол MN, Primary Function: Imballaghju di Tè CO, Tee-verpakking AF, چانهه جي پيڪيجنگ SD, Teemballage DA, Teemballasje NB, Негизги функциясы: Чай таңгагы KY, Pecynnu Te CY, Sephuthelo sa Tee ST, טיי־פּאַקונג YI, ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଚା ପ୍ୟାକେଜିଂ OR, د چای بستهبندي PS, Teacsomagolás HU, Pacáistiú Tae GD, Primary Function: Te Ontziratzea EU, Primærfunksjon: Teemballasje NO, የሻይ ማሸጊያ AM, Pangunahing Gamit: Pakete ng Tsaa TL, Fonosana Dite MG, प्राथमिक कार्य: चहा पॅकेजिंग MR, Primary Function: Kupakeja Tii SN, Ambalaj pentru Ceai RO, Balení na čaj CS, Çaý gaby TK, ਚਾਹ ਦੀ ਪੈਕੇਜਿੰਗ PA, Tea Packaging EN, चाय पैकेजिंग HI, চা প্যাকেজিং BN, Упаковка для чая RU, چائے کی پیکیجنگ UR, Kemasan Teh ID, Teeverpackung DE, Çay Ambalajı TR, 茶叶包装 ZH, Envasado de Té ES, تغليف الشاي AR, Emballage de thé FR, Embalagem de Chá PT, 茶葉パッケージ JA, 차 패키지 KO, Confezione per il tè IT.
Tianmu Yunwu Tea Packaging Media Articles
For immediate use: Tianmu Yunwu Tea articles, available in languages such as Dutch, Indonesian, Turkish, Arabic (Standard), Italian, German, French, Portuguese, English, Spanish, Hindi, Korean, Japanese, Russian and Chinese (Mandarin), to enrich your content.
Unique Properties
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Tags
packaging, vision, creativity, structure, oriental aesthetics
Production Technology
The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Design Challenge
The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Project Duration
The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Operation Flow
The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Research
Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Inspiration
Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Image Credits
Image #1: Designer Huiqiong Yang, Packaging Vision, 2021. Image #2: Designer Huiqiong Yang, Packaging Vision, 2021. Image #3: Designer Huiqiong Yang, Packaging Vision, 2021. Image #4: Designer Huiqiong Yang, Packaging Vision, 2021. Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.
Project Overview
Tianmu Yunwu Tea Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
HUI QIONG YANG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tianmu Yunwu Tea Packaging.
HUI QIONG YANG Press Releases
Our press releases on HUI QIONG YANG and their work are made freely available for press members looking to add depth to their content. Unlock 3 press releases now, directly accessible to journalists.
Richstudio Unveils Tianmu Yunwu Tea Packaging Inspired by Local Culture
Richstudio introduces the Tianmu Yunwu Tea packaging, drawing inspiration from the local culture of Xinchang, China, and integrating myths, mountains, land, and clouds into the design.
HUI QIONG YANG Newsroom
Access HUI QIONG YANG Newsroom to delve into the world of top-tier design and accolades.
