Tianmu Yunwu Tea
Packaging for Xinchang County Government
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The packaging gift box as a whole is a two-layer pull-up structure in the shape of a mountain, and visually integrates the expression of mountains, ground, clouds, and Queen Mother's feast culture. It is not only easy to identify, but also easy to spread quickly in the market. The aesthetic design style gives Tianmu Yunwu tea product packaging a unique visual and beautiful experience.
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Tianmu Yunwu Tea by HUI QIONG YANG
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Packaging by HUI QIONG YANG
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HUI QIONG YANG Tianmu Yunwu Tea
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HUI QIONG YANG Packaging
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HUI QIONG YANG Designer Portrait Photo
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Xinchang County GovernmentBrand Logo
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Tianmu Yunwu Tea Packaging Press Releases
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Tianmu Yunwu Tea Packaging Media Articles
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Unique Properties
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Tags
packaging, vision, creativity, structure, oriental aesthetics
Production Technology
The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Design Challenge
The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Project Duration
The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Operation Flow
The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Research
Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Inspiration
Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Image Credits
Image #1: Designer Huiqiong Yang, Packaging Vision, 2021. Image #2: Designer Huiqiong Yang, Packaging Vision, 2021. Image #3: Designer Huiqiong Yang, Packaging Vision, 2021. Image #4: Designer Huiqiong Yang, Packaging Vision, 2021. Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.
Project Overview
Tianmu Yunwu Tea Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
HUI QIONG YANG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tianmu Yunwu Tea Packaging.
HUI QIONG YANG Press Releases
Media members, dive into our press releases on HUI QIONG YANG's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 2 press releases.
Richstudio Unveils Tianmu Yunwu Tea Packaging Inspired by Local Culture
Richstudio introduces the Tianmu Yunwu Tea packaging, drawing inspiration from the local culture of Xinchang, China, and integrating myths, mountains, land, and clouds into the design.
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