Coffee Branding
Espresso

Coffee Branding for ABC Design Communication

Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.

ABC Design Communication 2024 Agency Iron Press Kit № 152991

Download Press Kit № 152991

Download Press Kit № 152991 Coffee Branding for ABC Design Communication by ABC Design Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Espresso by ABC Design Communication
Espresso by ABC Design Communication

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

 Coffee Branding by ABC Design Communication
Coffee Branding by ABC Design Communication

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

ABC Design Communication Espresso
ABC Design Communication Espresso

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

ABC Design Communication  Coffee Branding
ABC Design Communication Coffee Branding

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Abc Design Communication Design Team Photo
Abc Design Communication Design Team Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

ABC Design CommunicationBrand Logo
ABC Design CommunicationBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Abc Design Communication Corporate Logo
Abc Design Communication Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Design Interviews
ABC Design Communication Interview

Available for Journalists: An in-depth interview with ABC Design Communication, around 2019 words, ready for complimentary use in your articles. Download it today. Access ABC Design Communication Interview Now.


Design Newswire
Espresso Coffee Branding Press Releases

Access press releases crafted for Espresso in these languages: English.


Press Kit
Espresso Coffee Branding Media Articles

Ready-to-feature articles on Espresso are available in these languages: Korean, Indonesian, English, German, Spanish, Dutch, Portuguese, Japanese, French, Chinese (Mandarin), Turkish, Russian, Arabic (Standard), Italian and Hindi, for your convenience.


Unique Properties

The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.

Tags

espresso, sottos, coffee,

Production Technology

The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.

Design Challenge

Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.

Project Duration

The project started in November 2019 in Athens and finished in December 2022 in Athens

Operation Flow

An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.

Research

Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.

Inspiration

The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.

Project Overview

Espresso Coffee Branding has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit ABC Design Communication.

Abc Design Communication Design Team Photo Award Logo
Iron Recognition

ABC Design Communication was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Espresso Coffee Branding.

DesignPRWire
ABC Design Communication Press Releases

Our press releases on ABC Design Communication and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 3 press releases today.


ABC Design Communication Unveils Espresso Coffee Branding Series

ABC Design Communication introduces the Espresso series, a visually captivating coffee branding project, completed in Athens from November 2019 to December 2022.


Abc Design Communication Design Team Photo
ABC Design Communication Newsroom

Dive into ABC Design Communication Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 152991. For a full overview of ABC Design Communication's accomplishments and media resources, ABC Design Communication's newsroom is the place to be, offering direct access to a range of materials. You are exploring Press Kit / Media Showcase 152991 for Espresso. More resources can be found in Newsroom 338198.

Explore Now

Coffee Wave Food Bag
Coffee Wave

Food Bag for Kyma Coffee Grinder’s

ABC Design Communication 2025 Agency Bronze
Smoothies Food Branding
Smoothies

Food Branding for ABC Design Communication

ABC Design Communication 2024 Agency Iron
Serum Cosmetics Packaging
Serum

Cosmetics Packaging for ABC Design Communication

ABC Design Communication 2024 Agency Iron
No Excuse Cross Brochure
No Excuse

Cross Brochure for ABC Design Communication

ABC Design Communication 2025 Agency Iron
Jiu Ming Tang Liquor
Jiu Ming Tang

Liquor for Wang Qi-jun

Wang Qi Jun 2020 Professional Silver
Craftflow Packaging Paper
Craftflow

Packaging Paper for 野米YEMI

Linghui Li 2024 Professional Iron
Woman Flower Cosmetic
Woman Flower

Cosmetic for LCHEAR

Kang Jiang 2020 Professional Silver
Saristi Cuore e Mente Game Special Edition
Saristi Cuore e Mente Game

Special Edition for Saristi

Antonia Skaraki 2021 Agency Silver
Moon and Chess Mooncake Packaging
Moon and Chess

Mooncake Packaging for Jiangsu Huani Cultural and Creative Group Co., Ltd.

Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing 2024 Agency Iron
Gujing Display Sanxingdui Culture
Gujing

Display Sanxingdui Culture for Infinity Studio

Infinity studio 2022 Agency Silver
Jinsha Sauce Liquor Packaging
Jinsha Sauce Liquor

Packaging for Xiaoma Hu

Xiaoma Hu 2021 Professional Silver
Dragon Year Gift Packaging
Dragon Year Gift

Packaging for Shenzhen Yixin Visual Brand Consultant Co., Ltd

Tao Ran 2024 Professional Iron
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY