Coffee Wave
Food Bag for Kyma Coffee Grinder’s
The Coffee Wave filter coffee packaging presents a design that catches the eye, particularly among younger audiences. Influenced by surreal aesthetics, it brings together black and white elements with bold color-blocking techniques to create a distinctive visual composition. The combination of contrast and vibrant details gives the packaging a dynamic feel, making it more visually engaging. This design approach aims to create a connection with consumers, inviting them to explore the brand and its identity.
Download Press Kit № 168188
Download Press Kit № 168188 Food Bag for Kyma Coffee Grinder’s by ABC Design Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Coffee Wave by ABC Design Communication
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Food Bag by ABC Design Communication
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ABC Design Communication Coffee Wave
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ABC Design Communication Food Bag
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Abc Design Communication Design Team Photo
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Kyma Coffee Grinder sBrand Logo
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Unique Properties
The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Tags
coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology
The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge
The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Project Duration
The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow
The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Research
The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration
The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Overview
Coffee Wave Food Bag has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit ABC Design Communication.
Bronze Recognition
ABC Design Communication was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Coffee Wave Food Bag.
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