CDU Hamburg

Brand Identity for CDU Hamburg

With a new brand identity, the design team prepared the CDU Hamburg better for the communication challenges of the future. The basis for the future work of the brand is the developed modular structure, which enables professional brand management for the evolving parties. At the same time, the design achieves design unity and flexibility, thus ensuring a unified brand appearance across different media and different target groups. The revised logo combines fresh colors and modern typography to reflect competence, progress and diversity.

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CDU Hamburg by Harry Horstmann

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Brand Identity by Harry Horstmann

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Harry Horstmann CDU Hamburg

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Harry Horstmann Brand Identity

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Politikwerft Design Team Photo

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CDU HamburgBrand Logo

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CDU Hamburg Brand Identity Press Releases

Explore press materials for CDU Hamburg, available in languages such as English.

CDU Hamburg Brand Identity Media Articles

Leverage our ready-to-publish articles on CDU Hamburg, offered in a range of languages: Chinese (Mandarin), Indonesian, English, Spanish, Italian, German, French, Portuguese, Dutch, Hindi, Turkish, Korean, Arabic (Standard), Japanese and Russian.

Unique Properties

Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.

Tags

Graphics, Illustration, Visual Communication Design, Brand Design

Production Technology

The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol. The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark. The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages. The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.

Design Challenge

The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.

Project Duration

The project started in April 2022 in Hamburg and finished June 2023.

Operation Flow

The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.

Research

We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.

Inspiration

The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.

Project Overview

CDU Hamburg Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Harry Horstmann.

Iron Recognition

Harry Horstmann was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work CDU Hamburg Brand Identity.

Harry Horstmann Press Releases

Discover Harry Horstmann's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 1 press releases are available right now.

CDU Hamburg Unveils Fresh Brand Identity Designed by Harry Horstmann

The dynamic and modular new brand identity for the CDU Hamburg presents a fresh, open, and communicative image, reflecting the party's vision for the future.

Harry Horstmann Newsroom

Unlock a treasure trove of award-winning designs by accessing Harry Horstmann Newsroom.