'Guijiu Zodiac Series' by BA Studio: Innovation in Commemorative Liquor

Guijiu Zodiac Series

Commemorative Liquor for BA Studio

This product is a commemorative liquor for the Year of the Dragon by the Guijiu brand. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The GUIJIU brand embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the GUIJIU brand.

BA Studio 2024 Professional Silver Press Kit № 159094

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Guijiu Zodiac Series by BA Studio

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Commemorative Liquor by BA Studio

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BA Studio Guijiu Zodiac Series

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BA Studio Commemorative Liquor

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Guijiu Zodiac Series Commemorative Liquor Press Releases

For Guijiu Zodiac Series, we offer press releases in multiple languages, including: English.

Guijiu Zodiac Series Commemorative Liquor Media Articles

For immediate use: Guijiu Zodiac Series articles, available in languages such as English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi, to enrich your content.

Unique Properties

This product is a commemorative liquor for the Year of the Dragon by the Guijiu. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.

Production Technology

In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.

Design Challenge

The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.

Project Duration

The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.

Operation Flow

This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.

Research

In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.

Inspiration

The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.

Project Overview

Guijiu Zodiac Series Commemorative Liquor has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit BA Studio.

Silver Recognition

BA Studio was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Guijiu Zodiac Series Commemorative Liquor.

BA Studio Press Releases

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Guijiu Zodiac Series: A Commemorative Liquor Design Inspired by Chinese Heritage

BA Studio Unveils Guijiu Zodiac Series, a Commemorative Liquor Design

BA Studio Newsroom

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