Boutique Chocolate Packaging for AMOVO
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
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Download Press Kit № 159310 Boutique Chocolate Packaging for AMOVO by Xi Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Availability alert: Press releases for Bedtime Story in languages including English.
Our articles on Bedtime Story, prepared for immediate use, are offered in several languages, including English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Korean, Turkish, Russian and Hindi.
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Chocolate, Gourmet Chocolate
The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Bedtime Story Boutique Chocolate Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit Xi Yang.
Xi Yang was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Bedtime Story Boutique Chocolate Packaging.
Discover Xi Yang's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 2 press releases ready for immediate access by journalists.
Discover the enchanting world of Bedtime Story, a gourmet chocolate series that tells a unique tale with every bite.
Access Xi Yang Newsroom for exclusive insights into distinguished design and laureled projects.
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